Life — August 12, 1909 — page 2: what you’re looking at

What you’re looking at

# Franklin 1910 Automobiles Advertisement This page is **primarily an advertisement**, not political satire. It promotes Franklin automobiles to *Life* magazine's readers. The text emphasizes Franklin's technical innovations: air-cooling (rather than water), magneto ignition, light weight, and elliptic springs. There's a small illustration of a Franklin touring car. The ad highlights competitive achievements, including a recent transcontinental speed record and a July 1910 Buffalo economy contest where a Franklin outperformed 19 competitors by 50%. The bottom specifies three Franklin models: the Model H (42 horsepower, six-cylinder), Model D (28 horsepower, four-cylinder), and Model G and K variants. This represents early automotive advertising targeting affluent *Life* readers interested in emerging automobile technology.