Life, 1909-07-22 · page 4 of 28
Life — July 22, 1909 — page 4: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes The Prudential Insurance Company of America's industrial life insurance policies. The ad announces that Prudential has voluntarily reduced costs on industrial insurance policies by over 10%, providing "many millions of dollars" in additional benefits to policyholders—specifically over $20 million in extra life insurance coverage added since January 1, 1907, with no premium increase. The only visual element is Prudential's corporate logo: the Rock of Gibraltar in a circle, with text reading "The Prudential Has the Strength of Gibraltar." This was the company's famous trademark, symbolizing stability and reliability. The ad targets working-class industrial workers by emphasizing affordability and value—"more life insurance for the money than any similar policy ever before issued."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COST OF INDUSTRIAL INSURANCE FURTHER REDUCED VOLUNTARILY The Prudential Industrial policies now being issued have in- creased Benefits, averaging over 10°, and will GIVE MANY MILLIONS OF DOLLARS of Life Insurance more than the old rates would have provided. OVER 20 MILLION DOLLARS Extra Life Insurance has also been added voluntarily to Industrial Policies issued since January Ist, 1907, and in force July Ist, 1909, with no increase in Premiums. THIS IS THE GREATEST BENEFIT TO POLICYHOLDERS EVER GRANTED BY THE PRUDENTIAL, GIVING MORE LIFE INSURANCE FOR THE MONEY THAN ANY SIMILAR POLICY EVER BEFORE ISSUED. The Prudential INSURANCE CO. OF AMERICA. Incorporated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, President. Home Office, NEWARK, N. J. comicbooks.com