Life, 1909-07-22 · page 28 of 28
Life — July 22, 1909 — page 28: what you’re looking at
What you’re looking at
This is a **Kellogg's Toasted Corn Flakes advertisement**, not political satire. It features a smiling toddler making peace signs with both hands, captioned with childlike speech: "What's That I Hear—Kellogg's Toasted Corn Flakes? Well me for it and it for me!" The ad uses cute baby imagery and broken child-speech to humorously suggest even infants crave the cereal's "delicious flavor." The signature of W.K. Kellogg authenticates the product. This represents early 20th-century advertising strategy: using adorable children and playful language to create brand appeal and suggest universal desire for the product. The "look for this signature" instruction emphasizes brand protection against counterfeits—common in this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: rere Kelloggs | | “_Well me for it and it for me!” It’s the delicious flavor that makes you long for it Ask your grocer but make sure you get the genuine LOOK FOR THIS SIGNATURE M. X. Keel TOASTED conn pares CO., Battle Sek a Pat (PS July 22, 190) “Whats That I Hear— comicbooks.com