Life, 1909-07-22 · page 24 of 28
Life — July 22, 1909 — page 24: what you’re looking at
What you’re looking at
This page is **primarily advertising** for automobiles and consumer goods, with minimal editorial cartooning. The dominant content is a **Locomobile automobile advertisement** featuring decorative Art Nouveau styling. It promotes 1910 models emphasizing "reliability and durability" with "exceptional silence in operation"—highlighting mechanical innovations contemporary readers would find noteworthy. The page includes a brief satirical anecdote ("The Earmarks of Truth") attacking the **Pasteur Institute's rabies treatments**, claiming they were fraudulent "medical fakerism" compared to folk remedies. This reflects early 20th-century skepticism of germ theory. Additional humor includes a **brief joke** about a wife with nothing to wear for the Horse Show, and a wireless-relay diner anecdote ("One in the dark an' two rubber tires"). The remaining space features book reviews, tobacco advertising, and an **Evans' Ale advertisement** appealing to outdoor recreation enthusiasts. The page reflects 1910 consumer culture: automobiles, skepticism toward new medicine, and leisure pursuits targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cee Colonial Treasure Chest eoplein desl ry sh broad bands of heavily stadded vat of frasrant, Roantain-grown South 7 pre Locomobile 1 9 1 O iccomobis cars for 1910 combine the The Earmarks of Truth eit INQ Dr. T. C. Minor, a well-known scholar of Cin- superior reliability | cinnati, expresses clearly deGned opinions on the Pasteur Institute: and durability for which / Lutaud ‘and. other investigators, have, shows y t only the great danger, but the futility of this alleged cure for canine madness. Can one singl our product is famous, auentcated cure made by the use of Pasar ear : : serum be adduced? For a number of years we with exceptional silence closely followed this particular subject, togeth with Lutaud, Boucher and numerous other close in operation and notable MiNcivenh and we could only FeasW this. oue 258 di liti clusion. That Pasteur institutes were centers of pure medical fakerism. The records show that easy riding qua ities any persona bites by animals and given injec: tions of Pastuer serum fell victims to the in- = 3 fective virus, and developed hydrophobia in some bi 1 Sh ft D well-authenticated instances where the dog was ‘30 Locomobile Shaft Drive gti ean apres ie cen mn “ . . There is far more safety in that humbug, th 40 Locomobile Chain Drive madstone, owsied by some old woman in the next : county, At this day it seems astonishing that . any American hospital should employ one of the Touring Cars, Roadsters most exploited and least ethical of French sensa- » > tional fads. If some one will give us one or two uthenticated cases of hydrophobia cured by Limousines , Landaulets. the Pancur treatin we sha be ry pol THE LOCOMOBILE COMPANY OFAMERICA “ Nor dressed yet?" he eried in mild surprise BRIDGEPORT, CONN. at be enlered his wife's boudoir. she snapped.“ They've never sent my dress, and I've literally nothing I ca car. I NEW YORK BOSTON CHICAGO dress, and I've literally nothing I can ean can't possibly go to the Horse Show. PHILADELPHIA SAN FRANCISCO j earth cox I do?” He pondered a mon . until a idea struck MEMBER ASSOCIATION OF LICENSED AUTOMOBILE MANUFACTURERS. Pe ei eis iil “You might—you might take a bath,’’ he sug- gested. O models \ And yet they ne husbands never think | of their wives—London Sporting Times. ‘A Pienic in the woods and a supply of We ourn?"* asked the waiter of a quick- | 9 “Doughnuts and black coffee,” was the reply Pictoria! Log « attle Fleet Cruise Around the | And the waiter sent in the order to the cook Worid, by Roman J. Miller. (A. C. McClurg & Co.) by wireless: “One in the dark an’ two rubber ‘ ; , tires.""—Chicago Daily News. Old Friends, by William Winter. (Moffatt, Yard : ee = | & Co. $3.00.) of: lo Dyke's Corners, by E. Clarence Oakley. (Richard ° Wdule G. Badger, The Gorham Press.) to open the way to the complete enjoy- smoxrxo & rozacco The Whirl, by Foxcroft Davis. (Dodd, Mead & | Bent of the occasion. A treat that will ~ bring back the h. days of Sherwood WITHOUT A BITE OR A REGRET. Co. $1.50. Forest. Outdoor life and Evans” Ale The best blend of the world’s finest tobaccos. Wiregrass Stories, by W. Irwin MacIntyre. (Press | go together. 13$02. 40 cts; 344 oz. 2c; 14 Ib. $1.65; 11b, $3.90. If not Publ. Co.) Enjoyed by Everyone Everywhere. at your dealers will send’ prepaid upon receipt of price. . Bede FREE—Booklet “How to Smoke a Pipe.” Write today. The Sphing and the Mummy, by Carol Vox. (H. | ta “Spite” tos, LEADING DEALERS £. HOFFMAN COMPANY, MFRS., 179 Madison St., Chicago. M. Caldwell Co. 50 cents.) C. H. EVANS & SONS, Hodson, 8. T. Send for booklet ving advance information regarding 191 comicbooks.com