Life, 1909-07-22 · page 2 of 28
Life — July 22, 1909 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. The top third contains three cartoon panels promoting the Fisk Removable Rim with Bolted-On Tire—an early automotive innovation allowing quick tire changes without air pressure. The cartoons humorously depict tire-change scenarios: a driver stranded at night, someone stuck with a puncture, and a motorist explaining the superiority of bolted rims to skeptics. These use relatable frustrations of early motoring (flat tires, difficult changes) as advertising hooks. The text emphasizes the product's speed, cleanliness, and safety compared to traditional air-pressure tires. The final panel shows "Your wife or daughter or sister can change this rim"—reflecting period assumptions about women's capabilities and the product's ease of use. This is straightforward commercial content, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= ; Pubtiched every Thursday. Annual Subscrigtion Five Dollars Single Copies. Tea Cente Entered at the Post Ofice at New York, N. Y., as Second Copyright in England andthe British Pomesions. Css fer — in. ft 1@9 pat eae Aearie, dont yeu Tinh we hd beter start for ho “Noles Peery, If we shoold ore you keaw how long it aka ti Neither pyrctire nor blowout can 1 owned pa Heche : | him | jt ; ing up sony Lis inh Whose car has the, FISK REMOVABLE RIM: | Thats ara Br cc's oped oth Dae ims. now and if we have a puncture <t will oalstake = | i minute te change the fire and bron & 5] We have a few of these posters (17x 1033”) Ieft and shall be glad to send the set of 3 to Automobile Owners on receipt of request and Gc, postage. THE FISK REMOVABLE RIM WITH THE FISK BOLTED-ON TIRE ;" S just the equipment for which you have been wishing. Complete change of rim and tire is made in 7 — from 1 to 8 minutes—no hand soiling, back breaking, perspiration producing labor. This tire, the only one made which is held in place by bolts instead of air pressure, gives immunity @ car from one of those dangerous accidents due to tire being wrenched off. @ hay You can change a tire with equal ease when the Fisk Rim is mounted or dismounted. Did you ever B car try to change a clincher on a loose rim ? Ha The Fisk Rim is not new—2 years in use, thousands are giving absolute satisfaction. It is the quickest, simplest and only unquestionably safe device known providing for an immediate change of tire. W mo Fisk Tires give mileage unexcelled and seldom equalled. If you will fit your car with a set of them Mt car and our rims, we will guarantee to increase your pleasure and safety in motoring. To sum it all up—It is cheaper and more economical: the saving per year in dollars and cents can be actually shown by test. It is quicker,—for in two or three minutes you are . “on your way.” é he It is cleaner. You need scarcely soil your hands in chang- $ ¢ the ing tires with The Fisk Rim and Tire. Think of the distressing times you have had, red and perspiring and angry too, when an obstinate tire change really spoiled the trip. It is'safe—you can depend upon it. If you see the way . J % J be the tire is bolted on, not held by air pressure—how impossible it is to AN y \ @ ug get loose—you will never doubt its absolute safety. 4 = We have an attractive descriptive booklet which is yours for the asking. THE FISK RUBBER CO., cmcovez FALts, MASS. Your an change thie fia : H comicbooks.com