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Life, 1909-06-24 · page 25 of 29

Life — June 24, 1909 — page 25: what you’re looking at

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Life — June 24, 1909 — page 25: Life, 1909-06-24

What you’re looking at

This page from Life magazine (likely early 1900s) is primarily **advertising with one humorous anecdote**. The main cartoon/joke depicts a tailor named Heinrich complaining to his coworker Schmidt about fitting a customer's garment. Heinrich asks in German (for "secrecy"): "Who am I that I should fit a giraffe?"—the humor relies on the customer being unusually tall or disproportionate. The ethnic characterization (German-accented speech from tailors named Schmidt and Heinrich) was typical period humor, relying on immigrant stereotypes common in American publications. A separate anecdote about a parrot and a bishop traveling in the Yukon demonstrates early-1900s frontier humor. The rest consists of period product advertisements: Philip Morris cigarettes, Soiesette fabric, Panhard Oil, Evans' Ale, and Air-Tight Steel Tanks—representing typical consumer goods marketed to middle-class readers. The ads emphasize quality, durability, and economy—values that would appeal to contemporary consumers during the industrial era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

10 death. omably { Phila- gard to nS ap- life m- Few kinds have lived as long—none will live longer CAMBRIDGE regular size AMBASSADOR after-dinner size 25c 35c ‘* The Little Brown Box'"* In Substantial Accord At present, writes Prof. Albert Bushnell Hart in the Boston Transcript, the winter highways in the Yukon Valley are mere trails, traversed only by dog-sledges. Bishop Rowe of Alaska, who is very fond of that kind of travel, one day met a miner coming out with his dog-team, and stopped to ask him what kind of a road he had come over. The miner replied with a stream of forcible words, winding up with: “And what kind of a trail have you had? “ Same as yours,”’ replied the bisbop, feelingly —Youth’s Companion. Herxaicn was wearily waving his shears in an aimless way. At intervals he patted or poked the customer who was conscientiously trying to fit herself to the half-made garment that hung upon her shoulders. Schmidt, the head tailor, entering at the moment, glowered in Teutonic rage. "Vat for,’’ cried he, “you make the coat in the waist so short? Vat for you cut it like that?” Heinrich lapsed into the father tongue for the sake of perfect secrecy and free expression “Who am I that I should fit a giraffe?" he asked. “Look at her, ten yards or more from Have You Ever Stopped to Think how appropriate Evans’ Ale is for the Summer home, camp or yacht ? : Dei vaa eee Parrot: wat! DON'T KNOW HOW TO RAISE CHIL> DREN—WHY T LIVED IN THE MOUSE WITH FOUR OLD MAIDS FOR NINE YEARS IT’S POOR ECONOMY To buy cheap Automobile Oils. We manufacture the highest grade of cyl- inder oils for automobiles and motor boats. When you buy PAN- HARD OIL you know its quality and you know the reputation of the men who make it. PANHARD OIL “The Oilin the Checker-Board Can” will increase the power and efficiency of your automobile. In justice to both yourself and to us, when you try this oil make sure that it’s the genuine PANHARD OIL. Our booklet “Lubrication” is full of practi- cal hints and suggestions, Let us send you this, together with the name of the nearest dealer THE NEW CAN —It's Seales EN who seek com- fort, distinct- iveness and durability | in outing shirts, pajamas, summer underwear, etc., insist upon gar- ments made of OIESET Ts REGISTERED Look for the Name on Each Soiesette is a rich, lustrous, pliable material closely resembling silk pongee—is many times as durable; costs a third as much. Possestes a “snappy” appearance that repeated laundering will not dim. Cool—really feels refreshing. The best manufacturers now make Outing Shirts, Pajamas and Athletic Underwear of Soiesette. At men’s furnishing departments or your Haberdasher's. Don't accept a substitute. WW soleseTTe CLARENCE WHITMAN & CO., 39 Leomann Sr., New Yorn This label appears in every garmeal made fr Solesette, Look fo who keeps PANHARD OIL, GEORGE A. HAWS 86 Pine Street New York City Keep on Trying A little girl who bad a live bantam presented to her was disappointed at the smallness of the | first egg laid by the bird. Her ideal egg was that | of the ostrich, a specimen of which was on «a table in the drawing-room. One day the ostrich’s egg was missing from its accustomed place. It was subsequently found near the spot where the bantam nested, and on it was stuck a piece of paper with the words: “Something like this, please. Keep on trying.”'—Dundee Advertiser. ANY OLD TANK will hold gasoline above ground, A riveted tank of the tin can variety can be made air-tight by soldering it, and, Provided there is no pressure on it, it may remain air But put that tank under- ground and how long will ft remain tight * The weight of the earth will bulge it out of shape, start- ing the solder @round the I am no tailor to a menageric.”’ “Tt is true you.are no tailor,”” cried Fritz, scornfully, and also in the father tongue. “ This woman may be lopsided, with one shoulder ebove her ears. It is true that she stoops like an ash- man, also that her waist is as wide as her shoulders, but she pays good money, and you should fit her were she the hippopotamus and all the camels.”” “You should fit me,’” remarked the customer, also in German, as she gathered up her wraps, “you should fit me were I Mt. Pisgah and all the Sandwich Islands.”” “ Gott in Himmel! "* cried Fritz, as he watched the customer leave the shop. “Gott in Himmel. Heinrich, you lose me all my customers. You speak the German so bad that the New York women understand.""—New York Evening Sun. neck to waist! rivets — which means leak- age. Air-Tight Steel Tanks for Automobiles, Motor Boats, etc. placed underground are made of high-grade steel 3-16 in. thick, brazed, without rivet oF solder joint to leak, by & process we have successfully tanks for the largest. railroad used in the manufacture of systems in the world for 90 oye trial with writh an BIR TCH? STEELTANK COMPANY 418 Wood St. Prrtspurct years, AIR-TIGHT STEEL TANKS are sold on 80 lute money: Write for illustrated Tpooklet FREE comicbooks.com