Life, 1909-06-17 · page 21 of 32
Life — June 17, 1909 — page 21: what you’re looking at
What you’re looking at
This is **not a cartoon page but an advertisements section** from an early 20th-century issue of Life magazine. The page contains four advertisements: 1. **Culebra Hat Co.** — Selling Panama hats ($3) in "correct styles for men and women," featuring two hat designs with period illustrations 2. **Eleto Co.** — Marketing "three indispensable toilet articles" (talcum powder, creme, toilet water) for women, with a portrait photo 3. **Blatz Beer** — A Milwaukee brewery promoting their product as having superior "character, quality and healthfulness," available at clubs and cafés 4. **Brooks Brothers** — Advertising gentlemen's clothing including flannels, Panama hats, shoes, and travelling kits The page reflects early 1900s consumer culture and gender norms: women's beauty products are emphasized separately from men's practical wear. Panama hats appear prominently across multiple ads, suggesting they were fashionable at this time. Alcohol advertising was legal and mainstream.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$3 ante. PANAMA HAT || Every Woman Should Know Correct Styles for Men and Women The Three Indispensable Toilet Articles Eleto Violet Talcum Creme-Eleto Eleto Toilet Water 10 For Men. _ Fine ‘ ie Tokaaea Less cr Sweat Rand At * And - Style No. 150 — For Ladies and Misses Leading epariment Draggists E , Stores Price, ready to trim, $3. trimmed with New White Gauze Novelty Scarf (as illustrated) ..$4.00 Any Hat sent prepaid on receipt of price. State Syle No. and for Meo and Vout! ities aad’ Mises? Hits al requstion HU See Sate 2 ilanaed“Gutsiog of other scjus an totes CULEBRA HAT CO,, "**&8b diStetiroese*S Dept. G. 80 Leonard Street, New York City. ELETO CO., 5 E. roth Street, New York First aid to the host. Fine at meal time ql You can tell all times. a Blatz Bottle a BLA ee viewaue CoeSLoTHINGs The one notable Goutlemens Furnishing ds, Flannels for Town and Country ready made and to measure. y Straw and Panama Hats. Always the same Shoes for dress and sporting wear. Good Old Blatz Travelling Kits. Ask for it at club, café or buffet. Insist on“ Blats.”” Dealers are invited to correspond direct. Send for Illustrated Catalogue. VAL. BLATZ BREWING CO., MILWAUKEE, W1S.1] SASSY ars setel Ty on Ta an old ‘Writ the Val, Blata Brewing Co., mentioning this paper, for thes lateresting booklet entitled “ A Gealal Philesopher."* comicbooks.com