Life, 1909-06-10 · page 27 of 32
Life — June 10, 1909 — page 27: what you’re looking at
What you’re looking at
This page contains primarily **advertisements** interspersed with one small cartoon. The cartoon depicts two insects—a cutworm and beetle—at what appears to be a bar, with the cutworm ordering "the same as usual—Bordeaux" (a French wine). This is a **pun on class pretension**: the insects, despite their lowly status, affect sophisticated tastes by ordering expensive French wine rather than simpler fare. The page advertises three products: the **Edgemere Club Hotel** on Long Island (targeting wealthy leisure travelers), **Perrier water** (marketed as refined and particularly appealing to "ladies"), and **Dewar's Scotch whisky**. These ads reflect early 20th-century consumer culture targeting affluent Americans. The cartoon's humor works through **incongruity**—common pests adopting the mannerisms of wealthy diners—a mild satire of social climbing and pretentiousness rather than serious political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EDGEMERE CLUB HOTEL EDGEMERE, LONG ISLAND nomamm Am mmm Accessible—Thirty-fve minutes from Broadway. Cool—Directly on the Atlantic Ocean. Motoring and Driving—Over the delightful Roads of Long Island, Bathing—A beautiful, clean, safe, sandy beach. Sports—Tennis, Golf links, ng, Rowing, Fishing. Exclusive—The Club Organization excludes all objectionable features. Booklet—On application or representative will call. Address—T. D. Green, Manager, Hotel Woodward, N.Y. City. Cutworm: WMAT'LL You MAVE, BEETLE? “SAME AS USUAL—BORDEAUN.”" French Natural Sparkling Table Water Perrier is an ideal table water, taken alone or blended with liquors. Every bottle filled at the spring in the south of France with its own pure natural gas. LADIES greatly appreciate the freshness and delicacy of Perrier Water. The ideal water for the summer home. All dealers. wre, | Agency: 6 F. 0th 8t., New York. Dewars Famous Scotch Whisky y Excellent in Every Way comicbooks.com