Life — June 10, 1909 — page 21: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

er for of his J next led to. ce that t next a good he old d with if you a meet coming s your reflec baby era. Paris: 139, Ree HERRESHOFF A New Standard in Motor Car Construction r | NHE Herreshoff is an expression of an en- tirely new idea in motor car manufac- ture. Itis not acar built to sell for $1500 but is a smaller edition of the highest-priced cars with all their excellence and elegance, which, happily, can be sold at that figure. Our endeavor has been to produce a car of light weight of as excellent design and care- ful workmanship as the big expensive ¢ars and built of the same materials. We have approached its production in a totally differ- ent spirit from that which has previously actuated the small car manufacturer. The name Herreshoff has never been asso- ciated with anything but the highest type of production. Charles F. Herreshoff has main- tained this standard in the Herreshoff Car. He is responsible for the entire design of the car and has the reputation of getting more out of his cylinder sizes than any other engineer. Harry S. Houpt has had as wide an experi- ence as anyone identified with the motor car industry. He has taken down nearly all types of American and foreign cars in his repair shop and expended immense sums of money in racing for experimental purposes. We believe, therefore, that he is qualified to judge motor car values. @he @rreshote @ar "THE car speaks for itself. No car at any price is better finished, has more grace of line or better work- manship or material. Its power is ample to drive it ata speed of 45 to 50 miles an hour or to climb any hill anywhere. Its riding qualities and easy hand- ling cannot be adequately described but must be demonstrated. The esp merit of the car is its extreme simplicity and effciency. Every principle employed in it is proven good practice. In the ingeni- ous application of these principles the car is unique. Using the best materials, reduction of weight is possible without sacrifice of stability. Light weight means economy and easy handling. Its peculiar efficiency is due to the correct inter-relation of its parts. Each individual part is designed to har- monize with every other part. The unit power plant and simple shaft and rear axle construction — with an absolutely horizontal straight line drive — conserve the power de- veloped so that more power is delivered to the rear wheels in proportion to the cylinder sizes than in any other car, It has more horsepower per pound of weight, larger tires, and larger brakes in proportion than any other car — factors of greatest moment to the car owner. Its economy, in running expense and upkeep, will commend it. May we demonstrate to you? MANUFACTURED AT DETROIT BY THE HERRESHOFF MOTOR CO, EXCLUSIVELY FOR Write for Catalogue today rrp S. @uve Co. Write for Catalogue today Broadway and Sixty-eighth Street, New York City The Herreshoff Car does not take the place of the big car but supplements it. The place it fills among light powered cars the Houpt will fill among high powered cars. Each in its class establishes a new standard. The Houpt will represent to the big car user the best thought in automobile design — the final word in motor car construction. The car is now being manufactured at our factory in Bristol, Conn., in two types: A 60 Horsepower 4-cylinder car with 127 inch Wheelbase, weighing 3100 pounds A 90 Horsepower 6-cylinder car with 140 inch Wheelbase, weighing 3900 pounds Each made with touring car, close coupled, runabout, landaulet, limousine and brougham bodies ADDRESS AGENCY DEPARTMENT L for CATALOGUES OR FURTHER INFORMATION comicbooks.com