Life, 1909-06-03 · page 55 of 56
Life — June 3, 1909 — page 55: what you’re looking at
What you’re looking at
This is a full-page advertisement for Hartford Tires, not political satire. The image shows a woman in early 1900s attire pointing to a large tire with winged emblem imagery, alongside vintage automobiles. The ad's rhetoric emphasizes quality and durability—Hartford Tires "last longer," provide comfort, and save wear on vehicles. The copy appeals to "experienced drivers" and warns against cheaper "just as good" alternatives, positioning Hartford as the premium choice. There is no cartoon or satirical content here. This is straightforward advertising from The Hartford Rubber Works Company, with branches listed across major American cities. The winged imagery and classical styling were typical branding conventions of the era, suggesting prestige and superiority rather than making any political or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ey THEY RIDE EASIER— THEY SAVE YOUR CAR— THEY LAST LONGER Motorists are awakening to the fact that REAL QUALITY in an auto- mobile tire means more than longer life. It means added resiliency, saving in wear and tear on your car, and increased comfort and satisfaction in driving. The old experienced driver has long known that HARTFORD TIRES are to be preferred from every standpoint of economy, satisfaction and comfort. HARTFORD TIRES “The Tires That Last” are pre-eminently the quality tires of the world, fast and resilient and long lived. They are constructed of the very best materials only, by advanced methods and machinery (widely copied) —in the oldest exclusive tire factory in this country by workmen skilled through years of training with us. Our watchword is ‘Keep the Quality Up ” Insist on HARTFORD TIRES. Do not accept the “just as good ** kind. THE HARTFORD RUBBER WORKS COMPANY HARTFORD, CONN. BRANCHES: NEW YORK, 57th St. and Broadway DETROIT, 256 Jetterson Ave. CHICAGO, 12th St. and Michigan Ave. DENVER, "1564 Broadway PHILADELPHIA, 1425 Vine St. ATLANTA, GA.,.94 North Pryor St. BOSTON, 817 Boylston St. BUFFALO. 723 Main St. CLEVELAND, 1831 Euclid Ave. 1 & Supply yon Motor cue. Sait comicbooks.com