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Life, 1909-06-03 · page 47 of 56

Life — June 3, 1909 — page 47: what you’re looking at

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Life — June 3, 1909 — page 47: Life, 1909-06-03

What you’re looking at

This page from Life magazine (circa early 1900s, based on styling) contains several distinct elements: **Main Editorial Content**: "The Barnum of Journalism" is a critical essay comparing publisher William Randolph Hearst to P.T. Barnum. The piece attacks Hearst as a "yellow journalist" who uses sensationalism, scandal, and constant novelty to sell newspapers rather than inform the public. The author argues Hearst has "no personal character" and employs circus-like promotional tactics in journalism and politics. **Sidebar Story**: "A Library Experience" is a humorous anecdote about a library patron requesting exciting mystery novels, highlighting popular Victorian-era reading tastes. **Advertisements**: The page includes ads for a world cruise, office erasers, and "Pabst Extract" tonic (a patent medicine promising sleep relief), typical of early 20th-century magazine marketing. The satire targets Hearst's sensationalist approach to news, presenting it as entertainment rather than journalism—a critique that remains relevant today regarding media standards.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

AROUND THE WORLD CRUISE By S. S. ARABIC, 16,000 Tous, Oct. 16 80 TOURS to EUROPE, $270 UP F.C. CLARK, Times Building, New York The Barnum of Journalism (Continued from page 794) to enlist that clement which takes Mr. Hearst, if pot seriously, at least with a sufficient measure of interest to read the newspapers which voice his ideas Of course all this is mere newspaper “ enter- prise.” Mr. Hearst is a yellow journalist, a very king of a very questionable trade. He plays the game better than anybody else because he has the wit always to keep a fresh ball in the air. He began with headlines and salacity. He proceeded from salacity to open scandal, from open scandal to other forms of social hor- ror. Then he took up muck-raking and from muck-raking ran into politics and from politics into an extraordinary kind of civic reform. He never wants for an exciting theme, because he has the instinct to know when the public has had enough of one thing and wants diversion; and he has the skill to invent or borrow or develop something that will hit the mood of the moment. He has the tremendous practical advantage of having no personal character and caring not at all if he makes himself ridiculous. And all the time, while slow-going rivals follow in his wake, he sells newspapers. His talent is that of the circus promoter, the same in spirit, the same in idea; the difference lies only at the point of ap- plication. In journalism and in politics he docs precisely what the late Mr. Barnum did in the sawdust arena. In a way he deserves his suc- cess. It is even possible that he enjoys it. One thing is very certain, namely, he is envied by no man of knowledge, acquaintance with broad prin- ciples, devotion to fixed ideals and standards, of straightforward character or common honesty.— The Argonaut. A Library Experience It was my first day on duty in the reference- toom of a large public library. I had just sent away a society woman who had puzzled me to distraction by asking for a book called “The Upper Crust,” when what she really wanted was “Tke Under Current.” The look of relief had scarcely: left my face when a tall, thin woman approached me with a truly sisterly, intimate manner. “I'm sure you're just the one to help me,'? she began. “I want something good to read, and it must be very, very exciting. I don't care how terrible it is, or how thrilling. It must be the kind that keeps your attention glued to it from beginning to end. One won't be enough, cither; I'll necd several. Please get dreadfully exciting ones.”’ She bit her lip, and waited till I returned to her with “The Tales of the Rue Morgue,” "The Mystery of the Yellow Room,” “ File 113," and“ The Great Secret.”” MEDAL OF HIGHEST AWARD JAMESTOWN EXPOSITION Aad TONE to Your Stationery in the OFFICE, BANK, There's genuine plessarein DSO) theiruse as weil asPerfect Se- a) Eprren reer Con be ved repeatedly and “they elsaus work.” Made ef ba, 3 tex "Bat ep mn beam bose 100 fartentm exch” Festoones Compact. Stress. No Slipping, NEVER! Stationers. Send box of $0, assorted. Menrated bookie iree,. Liberal dacountt0 the rode, N.Y. nore Change Those Restless, Sleepless Nights Into Nights of Peaceful Slumber Are you more tired in the morning than when you go to bed the night before? During the night do you toss and twist and turn—then doze off for a few rest- less moments, only to wake up again with a sudden start? Dangerous symp- toms—these! Insomnia is robbing you of the nerve-refreshing rest so vital to a perfect physical condition. ithout abundant peaceful sleep you cannot retain health and strength. There is speedy and pleasant relief to be found in Pabst Extract The Best Tonic It combines all the food values — all the energy, vigor and force building ele- ments of barley MALT with the bracing, soothing, and nerve-toning effects of choicest HOPS. The lupulin properties of the HOPS not only calm, but tone up the nervous system, inducing peaceful and refreshing slumber. Then the barley MALT takes up its work. The nourishment offered in this predigested form, being easily assimilated by the blood, revitalizes the nerves and rebuilds the debilitated system. Thus a speedy return to perfect health is assured. of Pabet Extract, The “Bert there and invigora : Order a Dozen from Your Local Druggist Today Insist Upon It Being Pabst A Library Sip, geod for Rooks and Magasines, Ia packed with each bettie, Booklet and Picture “Baby's First Adventure’ sent free on request. PABST EXTRACT CO. MILWAUKEE, WIS. “ These are all exciting, in different ways,” I said. “The first is really morbid; the second is- ” “Oh, I'm sure they will do very well,” she answered, not even glancing at the titles. | Then, coming close, she said jerkily, in a low voice: “T don’t mind telling you that I'm very nerv- ous, and if I get to thinking about anything, I just have to read and read to get my mind off of it. And I'm going to be married Tuesday noon, and I'll just go cracy if I can’t stop think- ing about it. I’m going to read and read right up till time to put my dress on, for when I get one of my awfully nervous fits, there’s nothing does me any good but hot and cold water—alternately— on my spine. Mothing but hot and cold water! "? 798 Fortunately for me I was summoned to the receiving desk at that moment. There a great many rules were explained to me. Should [ ever be able to sit on that high chair at the desk, face a long line of people, see to it that the books returned were fairly clean and not muti lated, and even to keep my wits about me to reckon fines correctly, and collect them with just the correct degree of nonchalance, like a veritable croupier! But I had no time to con- sider. School was out, and the afternoon rush in the library was on. At the head of the long line of people waiting to return their books at my desk stood my first victim. He was a school-boy, a Russian Jew, (Continued on page 796) comicbooks.com.