Life, 1909-06-03 · page 42 of 56
Life — June 3, 1909 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising disguised as editorial content**—a common early-20th-century magazine practice. The main article, "Pride in Your Car," is a Thomas Flyer automobile advertisement dressed up as philosophy about human nature. It argues that owning this car satisfies fundamental human pride—a sales pitch presented as lifestyle advice. The Thomas Flyer was a real luxury automobile marketed as "the champion endurance car of the world," emphasizing status and superiority over competitors. The other content includes: - **"Sparks from Old Anvils"**: a filler piece about chess strategy and hat-catching (humorous observations) - **UMC ammunition ads**: promoting cartridges for hunting - **Peres Chartreaux liqueur ad**: luxury spirit marketing There is **no political cartoon** on this page. The imagery is purely commercial—supporting the advertisements' messaging about wealth, status, and consumption as desirable traits.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—Prideinyour car—that’s what you want. You may not like to admit it, but Pride is one of the ruling passions of Pride guides you in every- Pride is your life. thing you do or avoid doing. a dominant trait in every man_ that lives. Pride in the little things as well as Pride in your wife. Pride Pride in your per- sonal appearance. Pride in your house. Pride in your dog. Pride in having the best that money can buy—the ownership of that which is known to be first. the great. in your career. The Finest Car in the Werld—The Thomas Flyer, 079 Lourmg Car. A painting by Murillo, a Steinway piano, a Thomas automobile—these things produce satisfaction and satisfaction means Pride. The fortunate possessor of a ‘Thomas Flyer has this feeling all the time. He has it when his car stands in front of his house, his club, his theatre, or the shop, when.it passes other cars on the road, when touring abroad or at home, when in the garage. At all times and in all places he knows that every one recognizes his Thomas Flyer as the peer of any car ever made, He has good reason for his Pride. It means something to own the champion automobile of the world—familiar to all the countries of the globe. It means something to own the car that is known tobe better than any other in Speed, Stamina, Style, Workmanship and low cost of up-keep. Have you pride? mortal, Then driv The Champion Endurance Car of the World Surelv—you but the Thomas Flyer— Send for Booklets and the name of the nearest Thomas Dealer E. R. Thomas Motor Co. 1206 Niagara Street, Buffalo, N. Y. New York Branch, Broadway at 63d Street E DRINK FROM THIS BUB+ SPRING MAS MADE ME FEEL LIKE A NEST- Sparks from Old Anvils (Continued from page 789) bilities that the adversary may make this or that move, and attack this or the other piece, in what different means can be used to avoid this stroke, or turn its consequences against him. 3. Caution not to make our moves too hastily. This habit is best acquired by observing strictly the laws of the game, such as if you touch a picce you must move it somewhere; if you set it down, you raust let it stand; and it is, therefore, best that these rules should be observed, as the game thereby becomes more the image of human life, and particularly of war; in which, if you have incautiously put yourself into a bad and dangerous position, you cannot obtain your enemy's leave to withdraw your troops and place them more securely, but you must abide all the consequences of your rashness. And, lastly, we learn by chess the habit of not being discouraged by present bad appearances in the state of our affairs, the habit of hoping for a favorable change, and that of persevering in the search of resources.—Benjamin Franklin. After Your Hat There are very few moments in a man's ex- istence when he experiences so much ludicrous distress, or meets with so little charitable com- miseration, as when he is in pursuit of his own hat. A vast deal of coolness and a peculiar de- gree of judgment are requisite in catching a hat. A man must not be precipitate, or he runs over it; he must not rush into the opposite extreme, or he loses it altogether. The best way is to keep gently up with the object of pursuit, to be wary and cautious, to watch your opportunity vell, get gradually before it, then make a rapid dive, seize it by the crown, and stick it firmly on your head; smiling pleasantly all the time, as if you thought it as good a joke as anybody else — Dickens’ " Pickwick Papers.” .32 PISTOL VACATION CARTRIDGES Pistols Different Kinds Wemakecartridges ff for every known arm. We make every size from a BB Capto the heavy shells forUncle Sam’s Navy. We test our care tridges for every arm in which they are tobe used—that means in a rifle, a pistol, or arevolver just like your own. . We Know that UMC ar- tridges will make. you shoot better. You will know it if you use them. Take UMC cartridges with you. The very size made for and testea in pour favorite is awaiting your call at the nearest sporting goods or hardware store, - Write Dept. 19 for Free Targets. The Union Metallic Cartridge Company BRIDGEPORT, CONN. Agency, 315 Broadway, New York City An Agreement In my yesterday's paper I proposed that the honest men of all parties should enter into a kind of association for the defense of one an- (Continued on page 791) PYXTTITI TAIT LIQUEUR Peres (ihartieux —GREEN AND YELLOW— At first-class Wine Merchants, Grocers, Hotels, Cs Bitjer & Co., 45 Broadway, > York, N. Y., Sole Agents for United States. DAINTY __ DELICIOUS EXQUISITE CORDIAL OF _THE _CENTURIES Oecovevccveccccccccoces, comicbooks.com