Life, 1909-05-27 · page 31 of 32
Life — May 27, 1909 — page 31: what you’re looking at
What you’re looking at
This is an advertisement/promotional page announcing upcoming summer issues of Life magazine. "Gadder" was period slang for someone who gadabouts or travels for leisure—the page celebrates summer vacation season arriving. The page promises themed issues featuring illustrations by notable artists (Phillips, Dixon, Flagg, Church). Each upcoming issue targets specific summer interests: flirting, books, gardening, and July 4th celebrations. The text uses playful, breathless language ("feverish feeling to evaporate somewhere") to capture summer excitement. The small illustrations show typical summer activities—a woman at the beach, figures enjoying outdoor leisure. This is essentially clickbait-style marketing encouraging readers to purchase upcoming issues by highlighting appealing content themes tied to seasonal interests and social activities popular among Life's middle-class readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ompiled f We regu ie mur. ou says d wont ssed in © came th that © what altered might had at him a into a yes. of m the olonel, Iso. he ived a sub, I ensely, convey Gadders Ahoy! Take note that The Summer Gadder s Number of Life will be OUT NEXT TUESDAY Summer is here. The sun is advertising his many attractions every morning with persistent heat and growing glamor. The hotel piazza is getting its dark corners ready for a steady business. The ocean is preparing in advance a fine line of crests. The mountains are bracing themselves to be climbed. Everybody is beginning to feel a feverish feeling to evaporate somewhere. All this is expressed, pictorially and otherwise in the next number, It is circumambient with the inexpressible atmosphere of all out-doors. COMING JUNE 10. FLIRT’S NUMBER JUNE 24. GA (Cover by Phillips) (Cover ‘The art of flirting has never been properly exploited. In this number it is illustrated in various ways by some of our best artists, to say nothing of the text. Read it and secure a happy end to all your love affairs. you are not. It doesn’t matt JUNE 17 BOOK NUMBER (Cover by Dixon) Once in a while convey information. aware of course that information ix a drug on the market, but we — surround it with so much that is frivolous that you don’t notice it. Kesides, this is the information that you are really looking for. It tells what are the best books of the season. Also, there a other things in this numbe books that will be interesting to literature (as suming that there is such a thing in the country). THE WILLIAMS PRINTING COMPANY RDEN NUMBER by Flagg) Maybe you are a rural person who likes to dig. Maybe er. Nature and Life are so inti- mately connected that you would enjoy this number if you had never seen a blade of grass, or sat and watched it grow from day Outdoors, Plants. Sprinklings. And fan. JULY 1 JULY 4th NUMBER (Cover by Church) A noisy number. Here some of our loudest American traits are fully pictured. It goes off with a bang. And it is a splen- did illustration of the fact that you can have a good time all by yourself, without endangering your own life. Other Numbers Are: comicbooks:com