Life, 1909-05-27 · page 2 of 32
Life — May 27, 1909 — page 2: what you’re looking at
What you’re looking at
This is **not a satirical cartoon page**, but rather a **testimonial advertisement** for The Prudential Insurance Company of America, dated May 4, 1909. The page features a letter from Robert J. Collier, son of Peter F. Collier (founder of Collier's Weekly magazine and publishing house), praising Prudential for promptly paying a $50,000 life insurance claim on his father's death. The letter emphasizes that Prudential completed proofs and delivered checks "the same day" with "quick payment of claim." The only visual element is Prudential's corporate logo showing a naval fleet, with their slogan "The Fleet Protects the Nation" and "Prudential Life Insurance Protects the Home." This is a paid endorsement leveraging a prominent publisher's credibility to advertise insurance reliability to wealthy readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered at the Post Office at New (Class Mall Mate Copyright, 1903, by Livi Punt THE LATE PETER F, COLLIER Founder and head of Collier’s Weekly and the great publishing house which bears his name was a firm believer in Life Insurance. His Confidence in The Prudential was shown by his voluntary and unsolicited selection of this Company. The following letter from his son and executor, Mr, Robert J. Collier, shows the wisdom of his choice: Office of Collier’s Weekly, New York, May 4, 1909. Hon. John F. Dryden, President, The Prudential Ins Co. of America, Newark, N. J. My Dear Sir: Permit me to thank you, and through you The Pru- dential Insurance Company of America, for the very prompt receipt of checks for $50,000 in full cash set- tlement of claim on the life of my father, Peter Fenelon Collier, who demonstrated his belief in Life Insurance in The Prudential by carrying policies in your Company for several years. Proofs were completed and checks delivered the same day and your Company did everything possible to effect a quick payment of claim. Assuring you of my appreciation, I remain Yours very truly, . CO The Prudential pays claims, small or large, immediately upon the receipt of satisfactory proofs of death. Total Payments to Policyholders Since Organization, Plus Amount Held at Interest to Their Credit, Over 313 Million Dollars ! The Prudential Insurance Company of America Incorporated as a Stock Company by the State of New Jersey JOHN F.DRYDEN, President write for information of New Low Cost Policy. Dept. 55 Home Office, Newark,N. J. comicbooks.com