Life, 1909-05-13 · page 4 of 32
Life — May 13, 1909 — page 4: what you’re looking at
What you’re looking at
This is not a cartoon or satirical piece, but rather a **straightforward automobile advertisement** from Life magazine's early 20th century period. The page advertises the Herreshoff Car, described as "The Smart Light Car of Class"—a $1,500 vehicle manufactured by the Herreshoff Motor Company of Detroit and distributed by Harry S. Houpt Co. in New York. The ad emphasizes the car's quality construction, efficiency, and design rather than satirizing anything. It targets affluent buyers seeking a lighter alternative to larger automobiles while maintaining premium craftsmanship. The text highlights the designer C.F. Herreshoff's engineering reputation and the car's proven performance in motor tests. There is **no political content, caricature, or satire** on this page—it is purely commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HERRESHOFF The Smart Light Car of Class HERE is no car at less than double the price that is in the same class as the $1,500 Herreshoff Car. No other car is planned on the same lines as this smart light quality car. It is built of the same material as the big cars, with as painstaking care, on the same proven principles of good practice, with the in- tent to build the best that can be built rather than a low-priced car. In appearance, grace of line and refine- ment of finish, there is no car at any price superior to it. Its appearance will secure a trial for it anywhere and a demonstration will convince the most skeptical. The quality of its material speaks in every line. The closer examination made of the car the better will be the impression gained of it. Its peculiarly high efficiency is due to its compactness, its lightness and its correct design. @he @reeshott Gar HAT C. F. Herreshoff designs and builds the Herreshofi Car is of itself a guarantee of its excellence. Herreshoft stands at the head of American engineers constructing gasolene motors. He has the repu- tation of getting more out of cylinder sizes than any other engineer in the world. That Harry S. Houpt introduces the car is a further guarantee of its character. In the conduct of his garage he has taken down in five years nearly every type of motor car in use in America, and has expended more money in racing, experimentally, than most manufacturers. We believe, therefore, that we are peculi- arly qualified to judge automobile values. The car is backed by guarantees from the maker of every part which can be best constructed by specialists, calling for the same quality of material and workmanship employed in the best known American cars. In motor tests the Herreshoff motor nas exceeded the claims made by its designer. It delivers to the rear wheels of the car more than 24 horse power. Itis one of the most flexible motors in use in motor cars. ‘The car itself has withstood every test put upon it. It has developed 54 miles an hour on the road with a low gearing best adapted fo hill climbing. Though no claim of speed is made for it, it is confidently as- serted that few cars can outstrip it. Its e riding and facile handling cannot be described, but must be demonstrated. May we demonstrate it to you? MANUFACTURED BY THE HERRESHOFF MOTOR CO. OF DETROIT EXCLUSIVELY FOR Telephone 6450 Columbus Ore S. (sea: Co. Write for Catalogue today Broadway and Sixty-eighth Street, New York The Herreshoff Car supplements the big car and appeals especially to the big car owner. The place it fills among the light cars the new Houpt Cars will fill in the large car class. Each creates a new standard. The Houpt Car will be made in two models—a 60 H.P., 4-cylinder type; and a 90 H.P., 6-cylinder type—embodying the best thought in motor car manufacture. comicbooks.com