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Life, 1909-05-06 · page 39 of 48

Life — May 6, 1909 — page 39: what you’re looking at

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Life — May 6, 1909 — page 39: Life, 1909-05-06

What you’re looking at

This page is primarily **advertising content** for the Ideal Vacuum Cleaner, not political satire. The main feature contrasts "THE OLD WAY" and "THE NEW WAY" of spring housecleaning. Illustrations show a woman laboriously beating carpets and rugs outdoors (old method) versus operating an electric vacuum cleaner indoors (new method). The advertisement emphasizes convenience: you needn't remove furniture or carpets anymore. The only non-advertising content is **G.K. Chesterton's essay on caricature** (left column), which discusses the principles of effective political/social satire. Chesterton argues that caricature requires attacking something powerful and appeals to "plain moral standard." He notes modern caricature has weakened because contemporary thinkers (like those following Nietzsche) lack fixed ideals to defend against. There are no political cartoons on this page—just a consumer product advertisement and an intellectual essay about satire's nature.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

tasters dT will ogshead 3 ively to be wine 2 seall ound at 4. rn stery na tack eSEsE LIMITED, wes palpated Parties & Oud Wert a OE Ee Facet we sie ees a G. K. Chesterton on Cums | The essential qualities of true caricature are >i some rough summary. First (if it is nd heroic caricature), it must be thing powerful, If it is attacking ateerhing powerful, then almost all brutalities of are excusable, because they are redress- nee. Ifa man sets up to be more than remind him that he is human, remind him that he was seasick. It s to point at a deformed peddler as a because you are laying another burden is not infamous coronation as a because his physical i © those moral infirmit tism a danger. That a king may easily is not an attack on weaklings, but It is bad taste to call a oman fat; but it is not bad + fat, because a whole of politics and life is founded on at he is dignified, elegant and alert. so even with the outrageous carica- and others against Napoleon— y, a mere microbe to be looked roscope. They were spiteful, they were frantic, they were false, but they great caricatures; they had the soul of satire, because they sought to put down the mighty from is seat. These men drew Napoleon small be- they knew that he was great. They sought mart with pictures of defeat, be- cause had themselves smarted at the sight of his victories. The second principle which is essential to cari- ature is 1 it should appeal to a plain moral re has grown weak precisely be- grown weak, Our caricatures have grown tame in proportion as our specula- tions have grown wild. And this is evident and How can I effectively hold up to ridicule which a cleverer man may be holding oration? How can I caricature some sopher who is always ready to caric: ture himself? This is the second great reason wby we cannot draw such caricatures as we drew in the cighicenth century against George IV. or Napoleon. If we denounced the infidelities of hould find that half the “ advanced '* ing infidelity, If we reproached his bloody laurels, we should find that bloody Jaurels were quite correct wear in the opinion of every clerk who had read Nietz- sche. Satire involves revolt; but revolt involves a fixed ideal. It is only those who are in pos- can afford to be sceptics. And they have been sceptics. People talk, for of Mr. Balfour as an exception; but ory leaders have been like Mr. Bal- Behind Balfour one sees the sneering Salisbury, behind him the sneering Disraeli, and $0 by almost unbroken succession back to all the have felt themselves free from God. It is only the rebel who needs to be a dogmatist. zl | | ploazeaning this Spring is Different Get one for your SPRING CLEANING before too late Ideal Vacuum It Eats Up the Dirt THE OLD WAY THE NEW WAY You Don’t Have to Pound the Dust Out The terrors of the old primitive way of housecieaning—of ripping up and tearing down, of carrying to and fro and out and in, of endless confusion and toil and drudgery—all are now abolished. Keep Your Carpets and Rugs on the Floor! Keep Your Wall Decorations Hanging ! Keep Your Upholstered Furniture in its Place! Right where they are, the JDEAL VACUUM CLEANER will lift out of them, by i tion force, every particle of dirt and dust and every germ, moth and egg of vermia. It will renov thing in your home. It will make everything clean, wholesome, sanitary and sweet—outside and in and through and through. Everybody Can Afford It Anybody Can Operate It Completely equipped for pend operation, the IDEAL Operated either by hand or electric motor, the IDEAL Vacuum Cleaner Gosr: 5. Equipped with WACUUM CLEANER doesthe work of power plants : Hemet tor diver curent “35, for acini SF costing a thousand dollars and upwards, and does it better Bout two cents worth of lectiety an hour.v ail Q23,mih more convenience, No skill needed liner to you have to dois to attach it to your electric ight fixture. USC OF . Sostpemendous ja the saving effected by the IDEAL The hand machine puts no tax o strength—your VACUUM CLEANER inthe, labor, bealth and actual year-old boy might well scorn th D0 easy money that itsstaall price is quickly returned many times compared with sweeping, it 1s play. over. isnot a necessity, but a luxury. QHANGE in PRIOE. hep f vane motor ve aner will moter ease Feb oe Why pound the life out of your car- pets and rugs under the mistaken notion that you are pounding the dirt out of them? Orwhy send your valu- able fabrics away to be treated you don’t know how? The Ideal Vacuum Cleaner renovates every time it cleans. Its cost ts less than what {s ordinarily paid a professional renovator for just one cleaning, And it remains to serve you all the year “round, Send your order for one of these valuable machines at once. Our Free Mlustrated Booklettells a story that will mean @ new @rainyourbome Write for it to-day. THE NEW WAY The AMERICAN VACUUM CLEANER COMPANY, 225 Fifth Ave., New York ral ripening and mellowing of P. B. ‘a favor which cannot be obtained fermentation is forced. P. B. is above ¢ an honest brew of pure mall Kd hops Drewe 6 by y master brewers. It's the dest ale at pee Hotels, Restaurants and Cafés. A.G VAN NOSTRAND, SU*XER ILL BREWERIES The ruler has always had the wisdom to sce that If a Scotchman offers to pay for your dinner his strongest asset was the oper mind. Age and for stalls at the theatre you may consider after age the same divine humanity nas stood yourself in luck. bound in the same dill of judgment. But the It is unlucky when traveling by rail to be alone judge in his high chair of judgment has seldom in the carriage with a homicidal maniac. been so silly as merely to say to the prisoner If, at dinner, you upset the claret three times “You lie? He has always said, “What is it is'a sign that you will not be asked again. truth?’* One can see Mr. Balfour leaning for- If, on your wedding day, the clergyman for- ward and saying it—The Spectator. gets to ask you for his fee you may consider It is unlucky to be kicked on the head by a yourself very lucky indeed.—Punch, chestnut horse on a Friday. Illusioned When picking up a lucky horseshoe take care “It doesn’t seem to have done Crabbe any not to be run over. It is better to go without good to join church. He appears to be grouch- the horseshoe. ier than ever since he got religion.” It is unlucky to be the thirteenth guest at a “T don't believe he’s got it at all. I'll bet dinner table which is laid for twelve only. The what he takes for religion is merely dyspepsia.” proper course is to wait for an invitation. —The Catholic Standard and Times. 019 comicbooks.com