Life, 1909-04-29 · page 26 of 28
Life — April 29, 1909 — page 26: what you’re looking at
What you’re looking at
This page contains **no political cartoon or satire**—it's primarily advertising and book promotion from *Life* magazine's early automotive era. The content includes: 1. **Dixon's pencil ad** and **Joseph Dixon Crucible Company** lubricant advertisement—typical early 1900s product marketing emphasizing "motor wisdom" 2. **"Lay of a Lazy Man"**—a humorous poem by Walt Mason describing a farmer's reluctance to leave bed during various seasons, published in the *Emporia Gazette*. The satire is gentle social humor about rural laziness, not political. 3. **Book review** for *Katrine* by Elinor Macarriney Lane, a romantic novel set in North Carolina, Paris, and New York 4. **MoToR magazine promotional offers**—aggressive subscription marketing ("special time-limited offer") bundling a driving manual, French automobile posters, and discounted subscription The page reflects turn-of-the-century American consumer culture centered on automobiles as novel luxury goods requiring instruction manuals for buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ca (i et Sh a A knowledge of lubrication is the begin- ning of motor wisdom. Lay of a Lazy Man Dixon's H When the robins pipe in the morning breeze, Ticonderoga Flake and the beets hang ripe on the pumpkin trees; when the frost is hoar on the wooded hill, co and the porkers roar for their morning Ca] T & swill; when. the chickens squall in their chilly shed, then I hate to crawl from my nice, warm bed! When a snowy shroud is on dune and tarn, 1 and the mules bray loud in the shackly barn; G ra Pp h i t e€ when the snowbirds flit in the leafless grove, and Stands for readiness, reliability and long life the fire's unlit in the kitchen stove; when the in a motor. You will at once see the com- | hydrant’s froze, like the babbling creek, then I'd mon sense of it when you get our booklet like to doze for about a week!—Walt Mason in on lubrication. Write to Department A. Emporia Gazette. JOSEPH Pixon’ onucrace co. Katriv By Elinor Marariney Lane the N KATRINE a new heroine has come into her own, the most beautiful and compelling figure that the author has given us. The romance opens amid historic sur- roundings in North Carolina, where Francis Ravenel meets Katrine and idyllic scenes pass before the reader among the roses of the South. The action changes to Paris and an atmosphere of art and intrigue, and again to New York, with the echoes of a great business battle in the background. It is a great romance that Mrs. Lane has presented, a man awakened to realities by a woman’s power, but most of all the romance not only of a woman’s triumph but of an all- > conquering love. With Froutispiece by Will Foster Cloth. Post Bus, $1.50 Garper & Brothers, Publishers, New 598 | ‘Take These Three Offers A strongly bound copy of the master | Ofer T fut 104-page book “How to Drive as Automobile."—by Lougheed. Six French Automobile Posters (ead Offer 2 measuring 10 x 16 inches), ina riance of beautiful colors—all read for framing or mounting on the wall month subscription t» | Offer ca the National Magazine of Motoring, at the special introduc price of only $1—in itself a str saving of just 33% %. How These Three Great Offers Can Be Made by MOIR. The National Magazine of Motoring | MoTOR is for everybody interested in motor cars, either s f] & prospective buyer or as an owner of a motor car. ‘|. No matter what information you want about motor can- their parts oraccessories—MoTOR is the most reliable sour ‘{ MoToR's editorial pages contain everything the motorist—descriptions of cars, parts, acc touring articles, useful information—all’ att minated with beautiful pictures. Prospective buyer? ‘These interesting pages coutaln announcements of all standard manufacturers. ‘Each big copy of MoTOR is flnely printed on richly crate Paper, exquisitely’ illustrated—making MoToR the ra baltion de luxe of all automobile publications. The Reason; MOTOR is now conducting ox of the most extensive sutscip tion campaigns that has probably ever been ca on by asimilar publication, In order, therefor add 5000 new subscriptions—entirel addit to the maximum expected by the most exac advertisers—MOTOR, for a short time oi making all three special offers above. To secure all these three exceptional offers— 104-page book, ‘* How to Drive an Automobil —the six large beautiful French Automobile Po: in color—and the six-months’ introductory subsa tion to MOTOR ata saving of 33% %—merely up a dollar bill and mail it today at our risk—t before this special time-limited offer is withdrawr. | MoToR, Room 98, 2 Duane St., New Yor Restaurants, Cafes, Clubs, and Dealers S&SONS, + Hudson, N comicbooks.com