Life, 1909-04-22 · page 29 of 32
Life — April 22, 1909 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical editorial content. It contains four commercial advertisements typical of early 20th-century magazines. The main items are: 1. **Goodyear Tires** — emphasizing durability through NYC taxicab testing data 2. **Naiad Dress Shields** — underarm protective garments marketed as hygienic and odor-free 3. **A small cartoon** (bottom left) showing a domestic scene where a woman ("Daisy") jokes about her boyfriend's nervous reaction when holding hands — a mild romantic humor piece 4. **Blatz Beer** — promoting Milwaukee beer as reliable and healthful The dress shield ad is notable today as a historical artifact: it addresses a social concern (perspiration stains and odors) that modern deodorants have largely eliminated, revealing period anxieties about body hygiene and social propriety. The cartoon's humor relies on early 20th-century courtship conventions where hand-holding was sufficiently intimate to cause visible nervousness — standards that seem quaint today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
what but 1 unati¢ jus ry bee ‘LI FE |The BEST Auto Tire Goodyear Detachable Auto Tire has been proved BEST by the cold- Wosle passionless test of maximum mileage and minimum trowb the 1,000 Taxicabs in New York City, operated by several competing es, have contracted for Goodyear Tires to be used exclusively, not- ing that in first cost Goodyear Tires are higher in price than dozens in competition. The tests made by these companies are doing 60,000,000 tire miles a year—over a MILLION tire miles. a WEEK. Think of it. Several makes of tires were tried. The mileage of all was checked by the Taxi ‘0 guess work—nothing leit to the imagination—just cold facts, The Goodyear was so vasily superior that there was no comparison, inst the mileage record was checked the “trouble sheets '’—showing the stops made necessary by tire troubles and time required to remedy them in there was really only one tire in the contest—the Goodyea It was found practically trouble-proof. The Goodyear Tires used on these Taxicabs are the same that are trough our agents and branch houses 10 those who ride for pleasur. of proit—they are in no sense “ Special” tires. The truth of these st ne confirmed oe ee publes are Tire troubles — consider what this cold-blooded, dollars and cents Jow much would you now be in pocket ifthere had been no tire expense in your season? in your tires were still good for several thousand miles of riding? Can you wn incerest, after reading a test like this, specify anything —use anything — but Goodyear Tires? for our book and let us explain what the Goodyear Tire Superiorities mean to you as The Goodyear Tire & Rubber Co. Preis and Apencica: == Tewon, Mame. 261 Dartnoth sont S Maia Philedeiphin, Pa, Broad and Wayne Street Akron, Ohio NAIAD ODORLESS HYGIENIC DRESS SHIELD Supreme in Beauty, Quality and Cleanliness Absolutely Free From Rubber, Sulphur and Poisonous Cement Can be Sterilized, Washed and Ironed. Guarantee with every pair. All styles and sizes. At the stores or sample pair sent on receipt of 25 cents. The C. E. CONOVER CO., Mfrs., 101 Franklin St., N. Y. IT DOESN'T COME OFF » DAISY, DID YER SEE WHEN I TOOK HOLD OF YER HAND THE FUNNY ROOK Vex MA GAVE ME?’ GOON, TIM, MA DIDN’T GIVE IT TO VER; YOU'VE ALWAYS Map 17.’” First aid to the host. Fine at meal time all times. The one _ notable \ You can tell a Blatz \ Bottle a block achievement in brewing. The veritable fulfillment of beer character, quality and Always the same Good Old Blatz. healthfulness Ask for it at club, café or buffet. “Blatz.”’ Dealers are invited to correspond direct. VAL. BLATZ BREWING CO., MILWAUKEE, WIS. ‘Write the Val, Blats Brewisg Ca, mventloalng this paper for their interesting booklet eetitled “A Gealal Philosopher.” Insist on bad i icbooks.com