Life, 1909-04-22 · page 2 of 32
Life — April 22, 1909 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for Pompeian Massage Cream, not political satire. The headline "DUST! A CAUSE OF BAD COMPLEXIONS" uses a topical concern—likely referencing dust from early automobile travel or industrial pollution—as a marketing hook. The advertisement argues that dust from cars and machines damages skin by clogging pores. The Pompeian product is positioned as a "complete cleanser" superior to ordinary cold creams. The two portrait photographs show before/after examples of skin problems allegedly caused by dust exposure. The automobile illustration depicts the dusty conditions people faced. This represents typical early-20th-century advertising strategy: identifying a modern anxiety (automobile dust/pollution) and offering a commercial solution. The satirical magazine *Life* ran paid advertisements alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Five Dollars, Single Copies, Ten Cente . Class Mall Matter ry Copyright in England and the British Possessions. Copyright, 1909, by LIFE PUBLISHING Company The vogue of the machine has meant the vogue of bad complexions. Not alone are wind and sun enemies to good, clear, soft skins. Dust is an enemy, and often the chief one. Dust gets into the pores and can’t be dislodged by ordinary cleansers. A complete cleanser like Pompeian Massage Cream is absolutely necessary for good skin health of automobilists. You gather the dust of the machine ahead. Your face is also continually receiving dust kicked up by your own often insensibly gathered over the back by means of the vacuum created by your speed, however slight it may be. This dust gets into the pores to an astonishing degree and works havoc with the skin, Hence the necessity of a complete cleanser like POMPEIAN MASSAGE CREAM “It Cleans Completely” Don’t compare Pompeian with cold creams, Pompeian isa massage cream. Cold creams get off alittle surface dirt, and also rub én m dust. This dust stays in the pores. Pompeian Massage Cream is rubbed into the pores—and then out again, bringing with it all the pore o,, ‘logging impurities—dust, soot, soap particles, etc. It is this foreign matter in the pores that causes many face disfigurements t, You'll be astonished at the difference between Pompeianand ordinary cold creams. ‘When I first used Pompeian,” wrote a woman, Pompelan \\7, “I was as astonished as at my first Turkish bath. The-dirt literally rolled out of my face pores.” Wrote another: “I had no ides Mig. Co. %, so much dirt could get into the pores and stay there, despite soap and water.”” 25 Prospect St. Pompeian enjoys the most extensive sale of all face creams, 10,000 jars being made and sold daily. Your druggist should be Cleveland, Onlo cee epic Sample Jar and Book Pier ase ons ace 2- Cut off Coupon NOW Belore “Lite” is Lost “es Soak tds ahccuT sable ou have been reading and hearing about Pompelan for yeara. You know it 1s the most popular face croam made. jar of Pompeian Massage Cream, You have meant to try It, but have not done so. This Is your chance to discover what a vast difference there Is - an ordinary “cold” cream and a scientifically made Massage Cream like Pompeian. Fill out the coupon ‘and prepare clightfat surprise when. you receive our quarter ounce sample Jar. A 16page booklet an the jar. When writing enclose 6 cents In silver of stainps (United States only) to cover THE POMPEIAN MFG. COMPANY Apprass....... ts ssi 28 Prospect St., Cleveland, Ohio % %, one of the 40,000 that sell it. But don’t accept an inferior substitute on which the dealer makes a larger profit—at your expense. Nawe comicbooks.com