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Life, 1909-04-15 · page 30 of 36

Life — April 15, 1909 — page 30: what you’re looking at

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Life — April 15, 1909 — page 30: Life, 1909-04-15

What you’re looking at

This page is primarily **advertising**, typical of early 20th-century Life magazine. The content consists of product advertisements interspersed with brief humorous pieces: ## Key Content: **Advertisements:** Blatz Beer, Nestor (Egyptian wine), Great Western Champagne, Pleasant Valley Wine, White Rock table water, Evans' Ale, and Underberg Bitters dominate the page. **Humor Pieces:** - "A Business Letter": A satirical anecdote mocking crude business correspondence—a soap dealer's misspelled, angry letter demanding his order, resolved when his wife finds it under the counter. - "A Domestic Tragedy": A short joke about a woman buying cheap embroidered net underwear instead of wool. - "The Need of the Hour": A Washington Star poem lamenting post-war weariness and longing for peace and gentle things. **Context:** The page reflects Prohibition-era anxieties (note the champagne ad's "No Duty" claim) and post-WWI malaise. The humor is gentle, domestic, and focused on everyday frustrations rather than political satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Voice of the People: No Duty “Just the finest <e i Great Wester Charague a made in America. There is no and most ie SO. dy, consequently it cons . hal ¢ price of the im; ed. You delightfully pay for the wine oaly-"the govern- satisfying The Need of the Hour 9, beer I’ve : We've trembled in the presence of the fiery, un- ment gets nothing. ” tamed phrase: EXTRA ORY ever tasted. We've heard tumultuous speeches; we have stood The American Champagne with glassy gaze, At Paris Expesition io 1900, Great And watched the gathering frowns that seemed Secncta wos iedtdad Ue gold medal to cloud an anxious world =the only Ame Prepared to do some dodging when the thunder- that honor. Pati bolt is hurled. Westera equal t0 r The milk of human gentleness seems turning into ‘ ‘ curds— MILWAUKEE Will some one please oblige us with a SMH NO AST: | few Pleasant Valley Wine Co. kind vords? The Label 3a~ C4 words Rheims, N.Y. Oldest Champagne The mighty din of battle is impressive, there’s House io America no doubt; Always the Same But we weary’ of the echo of the vietor's mighty Good Old Blatz, The ugly’ monosyllable with short and vicious bark Order a case To-day Makes men atraid to travel in the daylight or the dark. Ask for it at club, cafe or buffet. felons ing e . Insist on © Blatz” We long for: farting stresmlets: or: the melody of A Domestic Tragedy Will some one please oblige us with a She went to buy wool underwear, few The warmest she could kind But struck a bargain-counter VAL, BLATZ BREWING CO., MILWAUKEE words? And bought—embroidered net! —Washington Star. —Lippincott's. Correipondemes invited direct. A Business Letter It is supposed that business letters are deficient in humor. Still, there have been exceptions, and e the latest, sent by a member of the well-known wholesale soapmaking firm of (let us say) Cake & Son, is one of the most brilliant. A retail dealer in a small way had sent for a consign- ent of their goods: “Gentlemen,” he writes, wherefor have you not sent me the sope? Is bekawse you think my money is not so good as nobody elses? Dam you, Cake & S« c- far have lyon Walger aneciapeh Plesseseeedl *‘The World’s Best Table Water’’ sope at once, and oblige, respectiully, Richard Jones S.—Since writing the abov Nove ready, 199 editlon of the famous “Richard's Twor Abwanack.” the hit Beautifully bound my wife has found the sope under the counter."” and illustrated humorous book, Sent for Address WV Rock, ew York City. —Dundee Advertiser. World's Best — ~ 4 y _ oe \ e 2 “ g that ike the best, By you have quality and perfection, the * 7 Ue ai a tonic for those a as rich in color as virgin gold, the crown ‘ p; who wish to get of foam as white and delicate as the richest ‘y, : ; better. cream, anda bouquet as dainty and delight- AUN = ful as the first breath of a Summer morning e S = : ' Sold Bverywhere. wafted to you across a fleld of blossoming hops, ~ Beste” as well as regular size bottles, THE AUTO LAUGH Hudson, su comicbooks.com