Life, 1909-04-15 · page 27 of 36
Life — April 15, 1909 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising with one satirical cartoon**. The main content includes ads for Hartshorn shade rollers, Knapp-Felt hats, and prominently, **Maillard's cocoa and chocolate products**. The cartoon depicts a wealthy woman with a servant, captioned: "She was born with a silver spoon in her mouth. I thought it was a fire shovel." This is a **class satire**—the joke mocks the servant's bewilderment at upper-class affectation. The "silver spoon" idiom (meaning born privileged) confuses the working-class servant, who mistakes the ornamental utensil for a household tool. It satirizes both class pretension and the gap between wealthy and working people. The page also reprints Ben Jonson's **17th-century "Rules for the Academy"**—tavern etiquette rules—likely included for historical humor or genteel cultural reference. Otherwise, this is typical period advertising targeting affluent readers through product endorsements and lifestyle imagery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
d the attest, et up et us they what- nm till not a 0 one God- ost. musi¢ over ; that. ual- cts lus- rave our sing ner ver> your trae LIFE HARTSHORN SHADE ROLLERS Bear the script name of ‘Stewart Hartshora on label. Get “Improved,” no tacks required. Wood Relers Tin Rollera YAS These verses were written by Ben Jonson, and were inscribed over the chimney in the Apollo Room of the old Devil Tavern at Temple Bar, London, in Fleet street. They are entitled, “Rules for the Academy, or Laws for the Beaux Esprits "": As the fu shot, Except some chance friend, whom a member brings in. Far hence be the sad, the lewd fop and the sot; For such have plagues of good company been. dof our pleasure, let each pay his Let no scent offensive the chamber infest, Let fancy, not cost, prepare all our dishes, Let the caterer mind the taste of each guest And the cook in his dressing, comply with their wishes. Let's have no disturbance about taking places, To show your nice breeding, or out of vain pride Let the drawers be ready with wine, and fresh glasses : Let the waiters have eyes, though their tongues must be ty’d. Let our wines without mixture or stum be all fine, Or call up the master noddle. Let no sober bigot here think it a sin To push on the chirping, and moderate bottle. and break his dull The first Derby made in America wasa Cc. & K. HATS FOR MEN KNAPP-FELT hats are made in a variety of smart shapes. Knapp-Felt DeLuxe hats are Six Dollars, Knapp-Felts are Four Dollars, everywhere. The Best Cocoa of them AM MMaliant’s Breakfast Gocoa °:* Suits AU Tr Tastes phos wiient s\ Easy to Make differs from all others. Made from selected beans by special process, re- taining the full flavor and strength. The most easily digested and nourishing of all food drinks. Especially recommended for invalids and children, and strength- ening for all. Mailfard’s Vanilla Chocolat ‘The Vanilla bean on/y is used for flavoring. Pure and Delicious. Sold at All Leading Grocers’ The unique Luncheon Restaurant is a popular Afternoon tea from 3 to 6. resort for Ladies. Write for the Hatraan. THE CROFUT & KNAPP CO.| PEROADWaAy, aT THIRTEENTH STREET, NEW YORK | SME WAS FORN WITIE A SILVER SPOOY IN MouTit.” SURF : TMOUGHT 17 WAS A FIRE SHOVEL.” Let the contest be rather of books, than of wine, Let the company be neither noisy nor mute, Let none of the things serious, much less of di- vine, When belly and head's full, profanely dispute. su Let no saucy fiddler presume t Unless he is sent for to vary our bliss, With mirth, wit, and dancing, and singing con- a ense, with delight in excess. Let raillery be without malice or heat, Dull poems to read, let none privilege take, Let no poetaster commend or entreat Another, extempore verses to make. Let argument bear no unmusical sound, No jars interpose sacred friendships to grieve. For generous lovers let a corner be found Where they in soft sighs may their sighings relieve. Like the old Lapithites, with goblets to fight Our own 'mongst offenses unpardon'd ran Or breaking of windows, or glasses for spight, Or spoiling the goods for a rake-helly prank Whoever shall publish what's said, or what's done, Be he banished forever our assembly divine. Let the freedom we take be perverted by none, To make any guilty, by drinking good wine. —Ben Jonson, (Continued on page 532)