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Life, 1909-04-08 · page 3 of 32

Life — April 8, 1909 — page 3: what you’re looking at

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Life — April 8, 1909 — page 3: Life, 1909-04-08

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The main content includes: 1. **Goodyear Tires advertisement** (left) explaining tire manufacturing processes 2. **Brooks Brothers clothing ad** (right) promoting steamship travel outfits 3. **A humorous illustration** (bottom left) showing a dog reading "The Daily Mad Dog" newspaper, captioned "The more I learn of some men, a better opinion I have of dogs" The dog cartoon is mild social satire—a common early-20th-century trope suggesting dogs are more trustworthy than certain men. It's not targeting a specific person or event, but rather making a general misanthropic joke. The **Pantasote leather advertisement** (right) completes the page. This is a straightforward commercial publication with minimal satirical content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

This is the way pale Tires are made matter what tire you select—S4VE ONE—it her “moulded” or “wrapped tread.” That podyear Quick Detachable, is BOTH. It ‘advantages of each system, with the de- her. It is first put into the Goodyear Hydraulic Press Vulcanizers on the iron core, and clamped in the iron i. the same as the “moulded” tire, until the expanded to the utmost—until the E has reached its limit. Then, before the fully set—while it is still plastio—it is re- the press, the iron core is replaced by the iron mould by the winding of heavy Wis put Into vulcanizer and left until the ocess is complete. The iron core and the SQUEEZE weld the Good- yearQuick Detachable into an inseparable whole, The air bag then smooths out any wrinkles, furrows or irregularities—which may have been hidden from the inspector's eye. The result is a PERFECT TIRE— Goodyear Quick Detachable. As firmly knit to- all its parts as the best “moulded” tire. from hidden defects as the best “wrapped y (ioodyear Quick Detachable is just like her of the same size. Its life can be short- y overloading, abuse or careless driving. ) miles is by Ho means unusual with this good tire evidence of this supreme goodness note the nf tests made by these big corporations, who are in business for revenue ouly. Today. 80 out of the 1009 icabs in D competing comp icted for Goodyear Tires to be u These 80 Taxicabs are doing 60,000,000 year—more than 1,000,000 tire miles a week We have told you the “Why"—havecited the most practical proof of the truth of our clans tare foisted out how you can keep your tire expense In your own interest have the Lest tire equipment on your car—Goodyear Tires, 10 York, have con rd exciusively. miles a Other Goodyear Points —The breaker-strips of rivet-fabric (va cl rivet the tread to the carcass, bolle or sand blisters, oF stripping tm- possible. “Each tire 15% overstize—each 4 In, Lire Frally lmist dy Inches other sizes ‘tn proportion. ‘The addition of glass front aud accessories will not overload Goodyear tres, —The Goodyear Air Bottle makes a puncture an incident instead of a trag- x. 1eis filled. with compressed air only. ‘oF injure the Fubbe inflate from 4 to ‘The price ts $15 for the small nlze—$20 for the large, Either size kept filed for two years without charge for refilling. Exchange empty bottle for filled one at any time at any Goodyear branch, The Goodyear Tire & Rubber Co., Wayne St., Akron, 0. Branca avo Aatsc Bevin, $6} Dartnoath St Caceaath 217 B Fuh St j Prttabarg, S088 C 16 Barone St. Mecopta, 7 Colfer Ave; Baltianore, sae gdmenby s1eaH4 N: Second Se} Sinth'st SStapusnco 8 ols Bidens, LorTHin GREE: Purnishing ot Coats and Rugs for the Steamer; Special Designs In Trunks and Bags. Send for booklet “ Going to Europe.” BROADWAY Corn. TWENTY SECOND ST., NEW YORK eee THE MORE I LEARN OF SOME MEN, A BETTER OPINION 1 HAVE OF DOGS AUTOMOBILE TOPS covered with materials having cloth ex- posed to the sun are bound to fade and will retain grease or other stains in spite of all the cleaning methods known. Hencea carofshab- by appzarance. The surface of GENUINE LEATHER is absolutely fast and easily cleaned, See that only the genuine is fur- nished or you will get a cheap, in- ferior substitute offered by the dealer to increase his profits at your expense—and some sad experience, ‘Send postal for samples and booklet on tops THE PANTASOTE CO., 1531 Bowling Green Building, New York