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Life, 1909-04-08 · page 25 of 32

Life — April 8, 1909 — page 25: what you’re looking at

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Life — April 8, 1909 — page 25: Life, 1909-04-08

What you’re looking at

This is primarily an **advertising page** from Life magazine, featuring three main advertisements with some humorous editorial content. The page includes two short anecdotes: one mocking former New York politician D.B. Hill's outdated hat style (contrasting him with the fashionable Theodore Roosevelt), and another about a boy's honest directions versus inflated advertisement claims—both celebrating plainspoken truth-telling. The advertisements themselves are for **Vacuum Mobiloil** (motor oil) and **Sterling Tires and Tubes** (rubber products). The tire ad uses a playful reference to "Pigs is Pigs" (likely a popular saying or story) to argue that not all tires are equivalent, then emphasizes Sterling's superior manufacturing quality through individual inspection and air-bag curing. The Mobiloil ad similarly stresses quality lubrication's cost-saving benefits. These represent typical early-20th-century advertising appeals to middle-class motorists: practical reliability over mere claims, backed by technical specifications.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: Different from All Others $1.28: 100, $2.26: Plain of cork tipped. Mt notat your id upon receipt of price. D. B. Hill's Hat David B. Hill, former Governor of and Sena- tor from New York, has a secluded hatter some- where in the State who makes his high hats after elaborate plans drawn by Mr. Hill many years ago, and not changed since. ‘One night Governor Odell, of New York, was giving a reception in Albany, and Mr. Roosevelt, then elected Vice-President, met Mr. Hill on the steps of the New York Executive Mansion. Roosevelt wore a black rough rider hat and Hill had one of his peculiar skypieces. “Senator,” said Roosevelt, “you should wear a hat like this one that I have on. They are much easier on the head, preserve the hair and are altogether better than silk ones.”” Mr. Hill looked at the coming Vice-President. “My dear sir,”” he said, “I haven't worn a hat like that since T went out of the show business.”’ —Rochester Herald. The Boy Told the Truth Justice Brewer, of the United States Supreme Court, says that it is usually an easy matter to pick out the truth among a lot of conflicting evidence. By way of illustration he tells the fol- lowing incident, which took place in a little vil- lage near New York A house-hunter, who had just got off the train, stepped up to a boy hanging around the depot, with this salutation : “*My lad, I am looking for Mr. new block of semi-detached houses. are they from here?’ “*About twenty minutes’ walk,’ the boy re- plied. “* Twenty hunter, * Nonsense ! five.” “* Well,” said the boy, ‘you can believe me or you can believe the advertisement, but I ain't try- in’ 10 make a sale.” ’—Judge. Smithson's How far house- says minutes!’ exclaimed the The advertisement LESS your car has perfect tubri: cation, your gasoline is used for friction instead of miles of ‘The use of Vacuum MOBILOIL, saves the wear of your car, the waste of gasoline, and most of the money tat goes for repai Vacuum MOBILOIL is made in six dificrent grades to suit the lubrication of every automobile made. One of these grades is exactly adapted to the needs of your car. Its use is an investment that saves exoense. It will end forever your lubrication troubles, and add to your pleasure and the life of your car. Write for free booklet showiag grade of MOBILOIL ‘adapted fo the use of every car. Gives track records to date aed money-saving motor hints. VACUUM MOBILO L VACUUM OIL CO., Rochester, N. ¥. ia barrels and in cans with patent Pouring spout is sol ee yy dealers Manufactured by STERLING TIRES You may believe just because ‘ Pigs is Pigs’”’ that tires is therefore tires— but they isn’t. There’s a big difference in the anatomy of tires and there are mechanical as well as material reasons why ‘‘Sterlings”’ give better service, per dollar of cost, than any others. It will pay you to know these things —and we don’t expect you to believe mere assertions. It is easy to say a tire will with- stand hard wear on the road—but it isn’t so easy to prove it. We prove it. We can show you right in the mechanical construction of a “Sterling,” just why it will give you service. Our tires are built individually. To be sure they are made in a big plant, but our system is such that each layer of fabric and rubber is inspected as it is put on and the tire builder can- not proceed until our inspector says O. K. for each layer. Sterling Tires are cured on air bags; giving an enormous internal pressure, which thoroughly amalgamates the rubber with the fabric and gives a strength unequaled by any other tire. The cover, or tread of Sterling tires is specially com- pounded for wear. Your tire troubles will lessen when you know Sterlings. May we send you some details? Order from the factory —our new store on Broadway at 53d Street, or from any dealer or supply house. RUTHERFORD RUBBER CO., New York Branch: 1691 Broadway, Cor. 53d St. Rutherford, N. J. STERLING _ BLUE TUBES A New Version of It Robert, the small son of Mr. Brant, has lately acquired a stepmother. Hoping to win his af- fection, this new parent has been very lenient with him, while his father, feeling his responsi- bilit been unusually strict. The boys of the neighborhood, who had taken pains to warn Robert of the terrible character of stepmothers in general, recently waited on him in a body, and the following conversation was overheard : “How do you like your stepmother, Bob?’* “Like her! Why, fellers, I just love her. AIL I wish is I had a stepfather, too.""—Woman’s Home Companion. Everybody Happy The man who would rather be right than be President generally has his preference gratified. —Philadelphia Record. As the Twig Is Bent “T hope you we good little b your aunt's and didn’t tell any storie: mother. “Only the one you put me up to, ma,’’ re- plied her young hopeful. “Why, what do you mean, child?’? “When she asked me if I'd like to have a second piece of cake I said, ‘No, thank you; I've had enough.’ "'—Harper'’s Weekly. while at said his “ Cotoxet, we want a contribution from you to help build a mission church.”* “ Judge, you know well enough that while I am in sympathy with morality and religion I don't believe in churches in the abstract, and——'’ “Neither do I, Colonel. We're going to build this one of concrete.’'—Seattle Post-Intelligen- cer.