Life, 1909-04-01 · page 7 of 52
Life — April 1, 1909 — page 7: what you’re looking at
What you’re looking at
This page is primarily a full-page advertisement for Oldsmobile automobiles, published by Olds Motor Works in Lansing, Michigan. The illustration shows what appears to be anthropomorphized animals (possibly dogs or similar creatures) examining or posing with an early automobile, suggesting the novelty and curiosity the vehicle inspires. The advertisement's key message emphasizes "RELIABILITY" as the essential consideration when purchasing an automobile. The text argues that while style and finish matter, the car's actual performance record and the manufacturer's reputation are what truly determine value for buyers. The satire is gentle—depicting animals inspecting the car humorously emphasizes how remarkable automobiles were to contemporary observers. This reflects the early 1900s context when automobiles were still relatively novel technological marvels worth marvel-worthy attention.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bauancury Maxon, N. Y. BRIARCLIFF LODGE A Resort Hotel of High Quality ‘Will open May 1, with superior accommodations for three hun- dred guests. Apartments decorated and furnished under ex- elusive orders for lease engagement. DAVID B. PLUMER, er Represented at Sty East 46th St., New York. + Phone %278-35th, Life’s Letter Box (Continued from page 426) Editor “Worst Novet Contest,” Lire Pus- uisimxc Company, New York City. Dear Sir:—Because only a few of the com- petitors survived the worst novel contest and were able to write what they thought of the worst one, and because the criticisms were unfit for publication, is that sufficient reason for bolt- ing your part of the contract? Did you expect them to be fit for publication ? You are not only liable for breach of promise, but for libel and slander as well in regard to your comments on the articles submitted | Do you wish us to serve a Lench warrant on you and be forced to come and appear in Cin- cinnati with a muzzle on, where the Wurzburger flows, instead of to Washington, where some of your contemporaries go? We do not think it will be necessary to take such violent steps to bring you to justice and, therefore, await your carly reply, and your re- turn of reason. Very truly yours, H. C. Drexetius, 355 W. 4th St. NNatt, On10, March 4, 1909. NAUTILUS, by Carroll Beckwith, reproduced only in The Copley: Prints Recognized by the artists themselves as the best art teproductions. “I could not wish better, says Edwin A. Abbey. They are admirable as gifts for EASTER and WEDDINGS At art stores, or sent on approval. Catalogue 300 Nastrations (practically a Handbook of American Art) sent for 2g cents (stamps accepted). This cost deducted from a purchase of the Prints themselves. $© cents to $20.00, theve picture copyright 1909 by Correll Beckwith ; and 1900 by CURTIS & CAMERON 22 Pierce Building BOSTON Opp. Public Library OOKING 1 2 CR aaa FORE REESP, squarely at the automobile question, one consideration takes precedence of all others:—RELIABILITY. You can see for yourself the style, the fin h, the elegance of the car; you can test its easy riding qualities in a ‘‘demonstration,”’ but for its year-in-and-year- out efficiency, for that Reliability which is the essential element in the pleasure of motoring, you must look to the reputation of the maker and the actual record of the car—this year—last ‘year—and the years be- fore. OLDS MOTOR WORKS Lansing, Mich. Oldsmobile Company of Canada, Ltd., 80 King Street, East, TORONTO, ONTARIO Latest Books Plant Study and Plant Description, by W. H. D. Meier. (Ginn & Co. N. Y.) Fraternity, by John Galsworthy. Sons. $1.35, net.) Uncle Gregory, by George Sandeman. nam’s Sons. $1.50.) The A. B.C. of Taxation, by C. B. Fillebrown. (Doubleday, Page & Co. $1.20.) Mission Tales in the Days of the Dons, by Mrs. A. S. C. Forbes. (A. C. McClurg & Co. Chicago. $1.50.) Letters of a Japanese Schoolboy, by Wallace Irwin. (Doubleday, Page & Co. $1.50.) a7 (G. P. Putnam's (G. P. Put: The Delafield Affair, by Florence Finch Kelly. (A. C. McClurg & Co., Chicago.) Civics and Health, by William H. Allen. Co, N.Y. $1.25.) Infatuation, by Lloyd Osbourne. rill Co., Indianapolis, Ind.) Why We Love Lincoln, by James Creelman. Outing Publishing Co, N.Y. $1.25.) Miss Minerva and Williom Green Hill, by Frances B. Calhoun. (The Reilly & Britton Co., Chicago, Il.) Howse with No Address, by E. Nesbit. (Doubleday, Page & Co.) (Ginn & (The Bobbs Mer- (The Mary had a little lamb, but it was spoiled for want of a little mint sauce—Judge.