Life, 1909-04-01 · page 52 of 52
Life — April 1, 1909 — page 52: what you’re looking at
What you’re looking at
This is **not satirical content** but rather a full-page advertisement from Life magazine (April 1, 1930) promoting Williams toiletries products. The page showcases three items: Williams' Shaving Stick (top), Jersey Cream Toilet Soap (bottom left), and Talcum Powder (bottom right). The marketing emphasizes product quality and convenience—the shaving stick won't "smart or dry," the soap comes in its own elegant nickeled box for travelers, and the talcum powder features a new hinged-top can design. This represents standard early-20th-century advertising rhetoric: appeals to refinement, hygiene, modernity, and product innovation. The company was J.B. Williams Company of Glastonbury, Connecticut. There is no political satire or caricature present—this is straightforward commercial promotion aimed at middle-class consumers concerned with personal grooming and genteel presentation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: Avail 1, 193) Shaving Williams “sien /“The only kind that won't smart or dry on the face’| One application of a poor Shaving Soap to your face will do more harm than a good soap can correct in a month} time. That's why it is a safe plan to stick to a Shaving Soap like Williams’, which has stood every test for nearly three-quarters of a century. Williams’ Shaving in the nickeled box hinged cover. ma Willi Jersey Cres Toilet Soap Your own soap in your own box when travel- ing is not only a sanitary necessity but is also a sign of careful habits and refinement, You can get both soap and box at the same time by buying i W illiams’ Jersey Cream Toilet Soap. You can’ a better, purer, more de- lightful soap for t, Bath and Nursery. You won't ask for a better soap box than the handsome Nickeled Box that as an inducement to a thorough trial of Jersey Cream So the convenience of its many users, we limited time) packing with every 4 cakes. If ys the 46 ceipt« Stick comes It can also be had in the leather- ette covered metal box as formerly, Address The J.B. WILLIAMS CO., Dept. A., Glast Williams’ Shaving Sucks sent on re- ceipt of price if your druggist does not supply you. .\ sample stick, (enough for 0 shaves) for ye in stamps. tonbury, Conn, Williams Talcum Powder OU will like the new can in which Williams ‘Talcum Powder now comes. It has a hing top which does away with all of the annoyances of the old style, unsatisfactory revolving top. The top of this new can is perforated like other |} kinds, but the hinged cover closes the can, ing it practically airtight. ‘No one who has used Williams’ Talcum Pow der, can fail to recognize that in fineness smoothness, in its velvety softness and exqu sitely dainty perfume, it is matchless. Violet and € Two odors— -ation ' comicbooks.com