Life, 1909-04-01 · page 44 of 52
Life — April 1, 1909 — page 44: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not political satire. It contains four product advertisements from the early 20th century: 1. **Steinway & Sons pianos** — emphasizing their decorative "Period and Art cases" that harmonize with home architecture, marketed as a three-generation luxury brand 2. **Club Cocktails** — a bottled spirits product claiming superiority over homemade cocktails ("the difference between a real drink and an imitation") 3. **Underberg Bitters** — a German digestive tonic marketed as both a health supplement ("great spring tonic") and cocktail ingredient, imported widely to America 4. **McCray Refrigerators** — commercial and residential ice boxes advertising superior insulation and lower ice consumption The page reflects **Prohibition-era advertising** (note the emphasis on cocktails as purchasable products rather than bartender-made drinks) and early 20th-century consumer culture targeting middle/upper-class households. There is no political cartoon or satire visible.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N the designing and manufacture) of Period and Art cases to harmonize with any plan of’ architecture or decoration, Steinway & Sons are the recog- nized feaders, as _in all other departments of piano making— a Uistinction they have enjoyed for three generations. Every isa true representation of its respective period—a veritable gem of P beauty and perfection. A visit to the Steinway Studios will reveal that, in these ! masterpieces of pianocraft, music and decorative art are so deftly blended that they at once command the admiration and Draise of architect, artist and connoisseur STEINWAY & SONS, Steinway Hall 107 and 109 East 14th Street, New York (Subway Express Station at the Door) Steimeay Parlor Grand Progointhe period af Louis AIP. gilt “and enameled: The difference between CLUB COCKTAILS and the guess-work kind, is just the difference between a real drink and an imitation. Get CLUB COCKTAILS from your dealer. Martiné Cain base) M (whiskey base) ore always pepelar NEW YORK, LONDON THE GREAT SPRING TONIC As Good for the Health as i ae Be & iW Bucterliqidls to the Taste. Keen appetite comes with its use, and it removes indiges- tion. Most grateful when fatigued or rundown. It makes for good temper, contentment and enjoy- ment of life. Enjoyable as a Cocktail and Better for You Over 7,000,000 Bottles Imported to United States Atait Bre'scer Ae for Bottled only by H. Underberg Albrecht, Rhetnberg, Germany, since 1816 LUYTIES BROTHERS, 204 William Street, New Yo: Soue AoEsts A Special Refrigeriter for Your Special Needs It is now the custom to plan for and build the refrigerator to fit the space most convenient to pantries and kitchen—to providean extra door for the ice chamber so that it can be iced from an outside McCray Refrigerators ings fresh) 1d by constantly recarring contact ‘This also dries the alr so that even matches or ‘wood or odoriess white wood. 1S celain tlie, white enameled ek) poss zine forms dangerous oxides that polson full and olkier food. Cut Down Your Ice Bills McCray Refrigerators use less ico than other refrigerators, because McCray walls are the thickest aod best “beat and cold proof” walls made. McCray Refrigerators of all Gizes and styles are ready for immediate shipment. Bullt-to-ordor refrigerators for any purposo can be shipped three weeks after order Is received. guaranteed to give lastiog satisfaction. Upon request we will send 7: book wbich explains why McCray Refrigerators are better than otber refrigerstors and different from ordinary ice boxes. Write a postal for catalog. —Baitt. ave wr niadcee. jor Hotel, Clade, Lasttations, ete, 88—Regular size for Residences. No. McCray Refrigerator Co. 901 Mill Street, Kendallville, Ind- sed Di MeCri ait can be kept pe Opale'