Life, 1909-04-01 · page 38 of 52
Life — April 1, 1909 — page 38: what you’re looking at
What you’re looking at
This page contains two distinct elements: a wine advertisement and a philosophical essay. **The Advertisement:** Great Western Champagne promotes itself as an American wine equal to French imports, emphasizing that its lower cost (50% less) stems solely from the absence of import duty, not inferior quality. It claims a Gold Medal from the 1900 Paris Exposition and argues the production method is identical to French champagne. **The Essay "On Women":** The author responds to a reader asking why women aren't offended by misogynistic philosophers Schopenhauer and Nietzsche. The writer argues that women find these philosophers amusing rather than threatening. The central claim: their fierce denunciations of women actually reveal fear and obsession with women, not genuine hatred. The author dismisses their anti-woman rhetoric as performative bluster, suggesting that men who publicly rage against women are actually psychologically dominated by them. The essay uses colorful examples (St. Anthony, Napoleon) to support this paradox. Both pieces reflect early 20th-century attitudes about gender and commerce.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The “No Duty” Wine Great Western is an American Champagne. Absence of duty reduces its cost 50%. That's the only reason Great Western Cham- pagne costs half the price of the imported. Yet Great Western Champagne received Gold Medal at Paris Exposition, 1900—and was the only American wine to be so honored. Right in the heart of the foreign wine country, among connoisseurs, Great Western was admitted to be equal to the French Brands. And was acknowledged superior to all other American Champagnes. Great Ween EXTRA DRY The American Champagne The reason for the equality of Great Western to the select French Wines is an open secret. The method of making Great Western Cham- pagne is identical with the French’ process. Great Western Vineyards at Rheims, New York, are nearly a century old. One hundred years of soil cultivation has developed the vine that produces that ideal, delicately flavored wine grape. No wine today can excel Great Western. Only the finest imported brands can equal it. PLEASANT VALLEY WINE CO., Sole Makers RHEIMS, N. Y. Oldest Champagne House in America Sold by grocers and dealers in fine wi es and served in Hotels, Restaurants and Cafes. On Women A woman writes me asking why i women seem never to be or to have been offended by their bitterest detractors—Schopenhauer and is that Nietzsche? Indeed, women take great delight in the writings of these two men who proclaim the sex the chief agent of Evil. Why? At once comes to mind A dog, a woman, a hickory tree, The more beat ‘em the better they be. Woman likes the strong man, the compeller; that's why she likes the man in military and naval uniform; she loves to worship more than to be worshipped—and all that tommy rot. I think, so far as I am entitled to think on such a trinity of inscrutabilities as Nietsche, Schopen- hauer and Woman, that women are amused by the philosophers named. Who is more concerned with woman than the man who most denounces and damns her? There was St. Anthony—he went into the desert to escape woman and lof he brought her with him. What is all the brav- ery of the philosophers named against women? Nothing but fear of her. Even so the English lied about Napoleon be they were so afraid of him that they used his name to quiet squalling babies. I don’t think it possible to hate any one or anything that we do not fear. I don't think we can fear and love any one at the same time —pace the theologasters and the hymnosophists. What are Nietzsche and Schopenhauer saying 458 KEEP THis ADDRESS} IF GOING ABROAD 185, rnese. Regent -Street The most EXCLUSIVE MODELS In London. FANCY TAILOR MADES. RECEPTION and EVENING FROCKS. MILLINERY. FURS all the time? “ Be brave! through the graveyard! Beware of women!” (Vide Welter, Sr. on “ Vidders.”) Now, brave men don't have to be adjured to be brave, and when they are so abjured, the adjuror is usually playing castanets with his knees. Schopenhauer and Nictzsche rail and rave at women, but they are victims of the succubus. They can’t get her out of their minds and are afraid to take into their hearts. No woman can conceive a higher expression of affection than: “TI love you —damn you!” Show me a misogynist and I'll show you a man with some woman’s scornful or tender face pyrographed upon his heart! Women read Nietzsche and Schopenhauer and don't say anything—just laugh. It takes Balzac Jden them, or Flaubert in “ Madame Bo- or almost any Frenchman. The French men are so like the women themselves. Another woman hater was the young German who wrote her down physiologically and psychologically to the level of the beast—I've forgotten his name He knew it all—he was 24 years old when be wrote his book. Then he killed himself. The women, I think, have the laugh on him. The women’ get mad at Roosevelt or the Kaiser or Premier Asquith or some one else like that for a light remark. They only smile at Nietesche and Schopenhauer. Why again? Because the woman of these philosophers is evolved from their own inner consciousness. There never was such a being. She's like the “economic man” of the Dismal Science—an abstract conception Woman is nothing if not concrete. She doesn't see herself at all in Schopenhauer’s or Nietzsche's mirror. (I wonder how she sees herself io mine.) She's the master—or mistress—mani lator of the mirror, too; she discovered or i vented it to study herself in. Let Schopenhauer and Nietzsche rave and roar. What does it all amount to? Simply this: both men are protest- ing against the eclipse of man by womanisn One wants to escape from this by seeking extine- tion. The other wants to produce Beyond Man without the aid of woman—sheer lunacy. | remember but one fancy equal to this: that’s where the King is in childbed, in “ Aucassia and Nicolet,” and nothing came of it. Is Schopenhauer and Nietzsche, Woman sees Maa in panic rout before her triumphant advance She loves Byron who sneered at her. She doesnt quite understand Shakespeare, whose gallantry Brace up! Whistle (Continued on page 459) AROUND THE WORLD IN LUXURT THE GREATEST VACATION TRIP THE WoL CAN AFFORD FOR A FRACTION OF THE USUAL COS! Circling the globe ordinarily requires months. 12cb of steamers, with indefinite connections, trouble and comfort, and costs nearly $3000, CLARK'S CRUISE rat wor starts Oct. 16, 09, by the S, S. Arabic, 16,000 tons, large. Et ly steady : berths now available {rom $42) ete., included. Avoids all & changes, delt its ports usually ace dle only by “ tramp" steamers or sailing ships: that would require 18 changes to cover otherwise: jes 4 months, All first-class—no stecrage. THE FIRST OPPORTUNITY IN HISTORY made possible by the enterprise of the most su‘ gpulse conductors. | Write for itinerary. 12th annual ORIENT CRUISE, Fe 30 tours to EUR F.C. 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