Life, 1909-04-01 · page 3 of 52
Life — April 1, 1909 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or political satire. It's a full-page advertisement for Abercrombie & Fitch Co., a sporting goods retailer. The ad promotes a **free 456-page catalog** described as "an expensive book." The left side shows dramatic imagery of outdoor activities (hunting, fishing, camping), while the right displays sample catalog pages featuring clothing and equipment. The copy emphasizes the catalog's authority and comprehensiveness, claiming it's written by "Nimrods"—celebrated hunters and travelers—and serves as the ultimate guide for sportsmen. The ad positions the catalog as essential for anyone pursuing outdoor recreation, positioning A&F as the authoritative source for sporting goods and advice. The bottom includes a mail-in coupon for requesting the free catalog.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If you are a Sportsman—Hunter, Fisherman, Motorist, Camper, Canoeist—you can not enjoy to the full the possi chosen sport without the information contained in our 456-page volume. The cover picture and the shown are reduced in size through lack of space. It is far more than a mere catalog—it is by way of being a text book—full of information of the keenest interest to YOU which you can get in NO other way. e were aided in its preparation by the personal experience and needs of the world’s famous Nimrods—the celebrated travelers and hunters who have penetrated the most remote corners of the wilderness of this and other continents. Our book is the final autho on the things YOU want to know, where to go, what to do, what to take, what to wear, and we want you to buy else n find out about else- where—things which will r ¢ possible — eport hh you couldn't enjoy If you didn’t know about them. au you faa book which you will reas long as'you live. We havo ‘or ‘you the tnformation iy at this mine you ‘our band of frien ‘want you NOW, warm friend of y in the same sport thai sooner or later, Insist t Send for our catalog to-day. Cut out the coupon below and m you to have it free and have it NOW. ABERCROMBIE & FITCH CO., 0} 10 you tn the ni y e. That 1s the purpose of this uut—to get this ad haps a customer—but sui It is a valuable book and we want EZRA H. FITCH, Pacsioeny 57 Reade St., New York Cut Out and Mail To-day Please send Free Catalog, expressage prepaid, to Name Address... ABERCROMBIE & FITCH CO. 57 Reade St., New York