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Life, 1909-03-11 · page 5 of 36

Life — March 11, 1909 — page 5: what you’re looking at

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Life — March 11, 1909 — page 5: Life, 1909-03-11

What you’re looking at

This page is primarily **advertising content** rather than political satire. The dominant feature is a Franklin Automobiles advertisement emphasizing the company's engineering advantages—particularly their air-cooling system and lighter weight, which allegedly reduce tire wear. The small cartoon in the upper left (labeled "Spoils for the Victor") appears to be an unrelated social humor sketch about gift-giving between a man and woman, unconnected to the automotive content. Below that is a Mobiloil oil advertisement. The page also includes a brief moral anecdote titled "A Wise Child" about life stages, illustrated with a small domestic scene. The content reflects early 1900s consumer marketing priorities: mechanical reliability, weight efficiency, and tire durability were major selling points for automobiles during this era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ei eee “Heer is a little present for you—a superb $5,000 necklace —"" “Oh! How nice of you!"* *—that | will let you have for $1,600.""— Jearnal Am sint Spoils for the Victor John Burroughs, the Sage of Slabsides, is well known as one of the foremost of nature writers ia this country. Some time ago he visited his brother, Eden Burroughs, who lives in the Cats- bills, at a place called Hobart. The two brothers west fox hunting together. The honor of the E bent came to Eden, who shot the only fox. It t@ happened that fox skins were worth about five dollars at that time, and the successful Nimrod tock much pride in telling how he got the better of the Sage of Slabsides. Later, in boasting to afew friends about it in the presence of his wother John, he was interrupted by, “ You have feagged about that fox hunt long enough. You thot the fox, sold the skin, and got five dollars. I wrote a little account of the hunt, and got krenty-five dollars from the magazine which piblished it. So there you are! "’—Judge. The Oil for Every Car The cost cf maintain scree! Loalonlleg em antoileang ibe Ube proper oll Wo matter what pose, the ot wi Gaara ROR URN VACUUM MOBILOIL femade in «ix different, grad We prepare espectally for the perfect nureation ot SS ner aanins ae wie nienceeh Wreck records to date, and other potent meter pointers, MOBILoIL, ‘a barrele and to Patent Lot cans with patent ag tp realy, te wot by dealers everywhere. VACUUM OXI, Co., vr, N.Y. = FRANKLIN AUTOMOBILES Tire Trouble Ninety per cent of automobile road stops are due to tire trouble. And it is the weight of an automobile that makes the tire trouble and the heavy expense. Five per cent increase in an automobile’s weight adds fifteen per cent to the wear and tear of the tires. Increase the weight one-third and the wear on the tires is one hundred per cent greater. The average water- cooled automobile weighs a third more than a Franklin of same ability. The Franklin is air-cooled. It also has large wheels and large tires—larger in Proportion to weight than any other automobile—which makes the wear on the tires still less. So the Franklin solves the tire problem and solves it in the only practical way. Weight Then the lighter an automobile is the better it stands up and the easier it handles. Excessive weight is a weakness—a drawback in whatever way you look at it. Franklin light weight begins with air-cooling. The motor, by means of an auxiliary cylinder-exhaust and sheet-metal radiating flanges, is cooled by air without using water. The whole weight of the water system, its supports, jackets, piping, radiator, pump and what not is dispensed with. The entire automobile is lighter and simpler, and stronger. Our Model H seven-passenger touring-car weighs 2650 pounds; Model D five-passenger, 2200 pounds. Weigh other automobiles of same ability, ride in them—find out about their tire troubles. Then weigh a Franklin, ride in it, and ask Franklin owners about their tire troubles. Our new forty-page catalogue de luxe treats the whole automobile question in a clear and fair manner—shows why the Franklin, now in its eighth year, is the logical automobile for those who want the best. Write for it. Model D, 28-h.p., $2800. Other four and six-cylinder models from $1750 to $5000 H H FRANKLIN MANUFACTURING COMPANY SYRACUSE NY A Wise Child Professor Muirhead tells an experience of kis in examining some Birmingham children in moral teaching. He asked them to write an essay on the three stages of life. One bright child returned the following: “There are three stages of life. The first is when we are very young, and think of the wicked things which we shall be able to do when we are older; and this is the age of innocence. The second is when we are older, and are able to do the wicked things which we thought about when we were young; and this is the prime of life. The third is when we are dotty and repent the wicked things which we did when we were younger; and this is the dot: WIS STRONG SUIT comicbooks.com