Life — March 4, 1909 — page 9: what you’re looking at

What you’re looking at

# "The Mighty Voltaire" - Life Magazine Advertisement This page is primarily a **book advertisement** for a deluxe 43-volume complete edition of Voltaire's works, published by The Werner Company (Akron, Ohio). The ad promotes Voltaire as "the all-powerful monarch of the world's great writers," noting he was imprisoned in the Bastille and exiled for his writings. It emphasizes his significance as a philosopher, historian, and satirist whose works remain "masterpieces." The accompanying illustration shows a figure in period dress, likely representing Voltaire himself. The page also contains smaller advertisements for **Chiclets gum** and **Cortez cigars**, plus a "Life's Letter Box" editorial column addressing reader correspondence about social issues. The content reflects early 1900s American magazine publishing combining editorial matter with advertising.