Life, 1909-03-04 · page 38 of 44
Life — March 4, 1909 — page 38: what you’re looking at
What you’re looking at
This page contains **primarily advertisements** interspersed with satirical content. **The Main Cartoon** ("A Captain of Industry"): A Man from Mars naively asks what a "captain of industry" means. The editor explains it's someone who finds military useful for "assimilating new markets" and selling old products like "embalmed beef." The satire mocks industrial capitalism and war profiteering—suggesting captains of industry exploit military conflicts for profit rather than serving honorable purposes. **Secondary Cartoon** (lower right): A "Strong-Arm Man" holds up a fainting lady, captioned that he's "not so black as he is sometimes painted." This appears to defend or rehabilitate the reputation of strongmen or forceful industrial figures, perhaps ironically given the preceding critique. **Advertisements**: Welch's Grape Juice (emphasizing purity and special process), Hampshire Bond Typewriter Paper (quality representation), and Kewanee Water Supply systems dominate the page. The satire criticizes industrial monopolists and their association with military interests while advertisements peddle wholesome domesticity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Water for Your ROCESS in grape juice making Country Home is very simple—so simple that eeren mas Dave ery bey many try it, yet so distinctly a Serre ES process of infinite care and detail that ore pouaogs be « many fail. F Sromee aad 5 Perhaps the real secret of the Welch i process is that at every step the grapes and the juice are handled with all pos- sible quickness and cleanliness, We have special machinery, either =f! charge le made for engineering ser ‘cosranteed. designed by us or built for us, and not wae conte fren $73.0 for tall used in making any other grape juice. Recently we introduced a system of pasteurizing in the bottle at a lower uniform temperature than heretofore. = see . Z ‘This means better flavor. : sy Counce See Rew Terk Cty. rae 5 Ho Dames Bast Bg Pate. Welch's i— | Grape Juice ays is stored only in glass containers; never in barrels. Wherever the juice comes in contact with metal, aluminum is used, ‘The Welch process transfers the 385 natural juice from the luscious clusters [= 7 | tosealed bottles, unchanged in any way. Write for @brage tilustrated No.1, Kis leee. If your dealer docen't keep Welch's, send $3.00 : { for trial dozen pints, express prepaid east of Omaha. = Booklet of forty delicious ways of using Welch's Grape Juice free, Sample 3-0z. boitle by mail, 10c, The Welch Grape Juice Co., Westfield, N. Y. The “ Strong-Arm"* Man is not so black P As he is sometimes painted 7 For note this Hero holding up | | The Lady (who has fainted) “What do you mean by a captain of indus- try?" asked the Man from Mars. “Has it Da D Y U ? something to do with the military?" ‘ ‘ei oO ou se “No,” replied the editor. “A captain of in- c dustry has nothing to do with the military ex- cept indirectly ; that is, except as he finds the military useful in assimilating new markets and : The idea in buying a particular brand of type- old products—-such as embalmed beef and the like. No, a captain of industry is a man whom ry writer paper is good—the best thing, however, is not we select to run our industric 4} © only to buy by brand but to know the relative merits “Indeed! "" returned the Man from y Fike brand b “That must be quite an honorable position. | ff : ea of the brand you buy. “ * A Does he pay you anything for such a high privi- The paper you use represents you just as the lege ‘ ad i The editor had difficulty in keeping back a clothes you wear represent you. Bearing your mes: smile. * Hardly,’ he replied.“ On the contrary, ; c sages and your signature, it cannot fail to carry 4 pay him well ather he charges us well, q . . if Tortie. honor th a forced upon him aah +] suggestion of your character. A clean, crisp shect PNG tap fede bin? — of OLD HAMPSHIRE BOND adds a message “be- |. of course, we do not pay him in the es ey s of wages. We pay him in the form of tween the lines,” a message of quality. an «+ aid the M What we most want is your careful consideration ‘sare intercuctly.. “flow des i work? of the use of a paper that fairly represents you—a paper that, “Oh, it works all right,” said the editor, “so finding itself among a pile of twenty or thirty other letters, won’t Jong as tke captain of industry can find] markers : surplus product, for you know feel at a disadvantage. So, please all his profit comes from the sale of the surplus T 3 Over and above what he pays to labor. Of SEND FOR THE SPECIMEN BOOK course when markets fail he shuts up bis plant." In case you find diffeulty ia securing Old Hampshire Bond Typewriter Paper from your regular “What happens then?" pursued the Man from stationer, send us $2.00 and we will forward you, prepaid, a box of medium weight. Mars. “T would rather not talk about replied the editor “It might sound too pessimistic.”* Extis O. Jones, in Success. Hampshire Paper Company, South Hadley Falls, Massachuseus The oly paper makers in the world making bond paper exclusively “A Captain of Industry ae What Typewriter Paper comicbooks.com