Life, 1909-03-04 · page 32 of 44
Life — March 4, 1909 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertisements and editorial promotion** rather than satirical content. The left side contains two product ads: McCray Refrigerators (emphasizing built-in convenience and ice efficiency) and Underberg Bitters (claiming digestive and stimulant benefits). The right side is Life's promotional text for next week's "Fashion Number." The editorial adopts mock-serious tone, addressing readers as "Gentle Reader" and playfully suggesting that a fashion issue—about people "who walk abroad on the face of the earth with clothes on!"—is unexpectedly entertaining rather than "prosaic." The quoted epigraph (from Robert Burns) about seeing ourselves as others see us sets up the fashion theme. The text promises 32 pages including a Phillips-illustrated color cover, verses by Carolyn Wells, and a center-page cartoon by Blashfeld depicting fashion evolution "from the Year One." **No political satire is evident**—this is simply Life magazine marketing its upcoming issue to contemporary readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Make the Refrigerator a Part of Your He House Tho advantages of a McCray Special Built-to-order Refrigerator are that you can have It built to fit'a particolar space moet conrentent to pantries and kitchen Share the front of the refrigerator flush with the wall as abown abore, and flaisbed to match the toterior trim—bhave It of the size and Interior. best sulted to yoor needs—and provided with un extra door to the Ico- 20 that it ean be feed from an outside porch. Plans and estimates submitted entirely free of charge. _Meoray, Refrigerators (Keep things fresh} Seba th 4 ‘oder bet ab tine forme dangercon Cnides that reson MUIR Rod ether fond, Cut Down Your Ice Bills McCray Refrigerators ove lesa ico than other refrigerators, bacascse McCray walls are the thickest andl tad “heat and cod prot wale made.” McCray Retrgeratora of ail uty aod egy are for fmunedi ieder retrigerators for nay porpoes can be shi BRACES THE WHOLE SYSTEM and relieves fatigue from over exertion. Delicious at creates a healthy ap digestion. The only abrolutely beneficial stimulant, giving per- manently food results, Greatly papery) by, those who travel— for all. Enjoyable as a Cocktail and Better for You ‘Over 7,000,000 Bottles Imported to the United States Rottled only by H. U Albrecht, Khein LUYTIES 4 itteerLiqticurl Za NA ee) What Next? THE FASHION NUMBER O wad some power the giftie gie us To see oursels as ithers see us. Gentle Reader : As you sit back and read this Reai Estate number, don’t you feel a passing wonder at Life’s treatment of what you may have thought was a prosaic subject ? Very weit! Next week you will be regaled with the doings of people wiio walk abroad on the face of the earth with clothes on! Don’t miss it. It is fabulously funny. All about fashions, from the cover in colors by Phillips, to the rashly importunate verses by Carolyn Wells. Center Page cartoon by Blashfeld, depicting the evolution of fashions from the Year One. Yours fashionably, NEXT WEEK FASHION NUMBER 32 PAGES comicbooks.com