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Life, 1909-02-25 · page 24 of 28

Life — February 25, 1909 — page 24: what you’re looking at

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Life — February 25, 1909 — page 24: Life, 1909-02-25

What you’re looking at

This page is primarily **advertising and business content**, not political satire. The main feature demonstrates Collier's magazine's advertising dominance in the automobile industry through data tables showing "agate lines" (ad volume) from 1903-1908. The text argues Collier's attracts affluent readers ($2.5 million annual subscriptions) whom automobile manufacturers want to reach. The page includes minor **humorous anecdotes** at bottom: - "He Knew": A country couple visiting Washington's Navy Department mistakes a fire escape for a ladder - "Accounted For": Aviator Henry Farman jokes about a Brooklyn inventor's apartment so tiny his bookcase is a folding bed These are light period humor relying on rural/urban contrasts and small-apartment jokes—common early-1900s comedy. The "Sparks from Old Anvils" column excerpts Samuel Johnson on music insensitivity. The content reflects an era when Life magazine mixed satire with lifestyle articles and advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

_ |. AF IB OLLIER’S has made a place for itself with every one interested in the automobile. By pen and picture it has stimulated the industry and this Where Automobile particularly strong position during the past six years, Manufacturers pray sone poston ding hep i Place Their table below.) — COLLIER'S is worthy of the minute study cf i Advertising every automobile advertiser who seeks a broad, national market. It invites inquiry and the oppor- | tunity to submit more facts which can not fail to is why among magazines Collier's has maintained a be interesting. The readers of Collier’s pay over $2,500,000 a year in subscriptions. This is the largest subscription income obtained by any publication. Our readers 5 can and do afford the best. | The figures show the total number of agate lines of | automobile advertising published by the five leading i mediums during the past six years: 1903 1904 Lines Lines Collier's 6 5. 30,885 Collier's... 32,503 SE, Post. + B85 S.E.Pot . . . 29,030 | McClure's . . 30.136 McClere’ +. 08 | Harper's. + 18,098 Harper's se | Scribner's... 16.483 Lite . . . . 20380 | 1995 1906 | Lite. 48378 Collier's 55. 48,956 Collier's 48.209 Lite 2... Saeot McClure's 233480 McClure's. . . 30.6 | S.E. Post. 2 Mses Everybody's + Waas Harpers. 2.808 Century. 2014 | " 190s Colliers 6. «$0,591 Lo 36811 i Lite. 5 + 43,908 tol. 32027 Coustty Life. 3.084 McClure’s 6. McClare’s + Tete Scleatific Ametican . Everybody's... 17.753 They show how the Automobile industry ranks the leading advertising mediums. Collier’s The National Weekly s E, C. PATTERSON Advertising Manager NEW YORK BOSTON CHICAGO | He Knew | Accounted For They were country people pure and simple, Henry Farman, the aviator, during his Ameri but they had read the papers and thought they can visit. seemed as much impressed with were educated up to all the improvements of a the diminutive proportions of some of New city York's flats as with the height of her skyscrapers When th went to Washington they went or the immensity of her hotel bills. through the Navy Department: and w the “TI visited a Brooklyn aeronautical experi- models of our ships of war. Pointing to a com- menter the other night,"’ said Mr. Farman to a panion ladder hanging over the side of one of reporter, “and his flat was the smallest I've the boats, she asked her better half what it was. seen yet. It showed me the point of a joke | “Oh, that’s the fire escape,’ replied the hus- once heard an American ma I laughed then band.—Lippincott’s. at this joke, which I had heard two years be- fore. KENILWORTH INN | ccc etscce ene ie asa sn theray, 5c BILTMORE, N. C. he declares he only feels really comfortable and content when snugly ensconced in his library.” 9 hours from New York. OW, , = . tf | AQUA GA Vite rota AimaysOnee New Well, you see,’ my companion explained, management. Ideal climate. Riding, Driving, Golf, Tennis. “Smith's bookcase is a folding bed. NO CONSUMPTIVES. Companion. 268 —Youth’s | TEN LIMITED, conducted parties; EUROPE 6.2 oe weit (ie DE POTTER TOURS, 32 Broadway, N.Y. (301 : SPARKS ‘FROM OLD ANVILS Dr, Johnson on Music Johnson desired to have Thy Mind" played over again, and appeared to give a patient attention to it; though he ownel to me that he was very insensible to the power of music. I told him that it affected me to suck a degree, as often to agitate my nerves pais. fully, producing in my mind alternate sensatios of pathetic dejection, so that I was ready to shed tears; and of daring resolution, so that was inclined to rush into the thickest part of the battle.‘ Sir,"" said he, “I should never hear it if it made me such a fool.”” Much of the effect of music, I am satisfied, is owing to the association of ideas. That air, which instantly and irresistibly excites in the Swiss, when in a foreign land, the maladie ds pais, has, I am told, no intrinsic power of sound And I know from my own experience, that Scotch reels, though brisk, make me melar. choly, because I used to hear them in my early years, at a time when Mr. Pitt called for sol diers, “from the mountains of the north,” and numbers of brave Highlanders were — going abroad, never to return. Whereas, the airs iz “The Beggar's Opera,” many of which are ven soft, never fail to render me gay, because they are associated with the warm sensations and hist spirits of London. This evening, while some of the tunes of ordinary compositions were played with no great skill, my frame was tated, and I was conscious of a generous alt ment to Dr. Johnson, as my preceptor and frien mixed with an affectionate regret that he was : old man, whom I should probably lose in a shor) time. I thought I could defend him at the pois] of my sword. My reverence and. affection fe him were in full glow. I said to him, “ My des sir, we must meet every year, if you don't q rel with me.” Jouxson : “ Nay, sir, you are mor likely to quarrel with me. than I with you. 3! regard for you is greater almost than I words to express; but I do not choose to be 3! repeating it: write it down in the fis of your pocketbook, and never doubt of Boswell’s Life of Jonson Sam Weller’s Valentine The particular picture on which Sam We ler’s eyes were fixed, as he said this, was 4 highly colored presentation of a couple of te man hearts skewered together with an artoy cooking before a cheerful fire, while a male 30 female cannibal in modern attire, the gentlemay being clad in a blue coat and white trousers, af the lady in a deep red peliss: the same, were approaching gry eyes up a serpentine gravel path leads thereunto, A decidedly indelicate young gent man, in a pair of wings, and nothing clse, ¥4 depicted as superintending the cooking: a rep sentation of the spire of the church in [anshe Place appeared in the distance; the whe formed a “valentine,” of which, as a wo Let Ambition Fire Continued on page 26% t THE MNOWLEDGE OF TEDDY Qucth Tally, "1 know things I"m pot telllox, hough I've told sll Tknow about spelliogs great “RAD-HRIDGE” show of then, with me inserip large | pledges general pence cap in the Zo: First upon di bead. mouth, waves in asto rienciny Then, to the 1 caps he wrestlin upon th of h breeze Posini tion: At box bed he fez s ind cony comicbooks.com