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Life, 1909-02-18 · page 28 of 32

Life — February 18, 1909 — page 28: what you’re looking at

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Life — February 18, 1909 — page 28: Life, 1909-02-18

What you’re looking at

This page is primarily **advertising and promotional content**, not political satire. The main article advertises the **Angelus Player Piano**, promoting three mechanical features (Melodant, Phrasing Lever, Artistyle) that supposedly enable even non-skilled players to perform music expressively. It includes a testimonial letter from piano manufacturers praising *Ainslee's Magazine* as an effective advertising medium, reaching 250,000 homes monthly at $250 per page. The accompanying cartoons and stories are light entertainment: a caption cartoon about a woman hiding something, a humorous anecdote about an English bishop and a clumsy servant misinterpreting instructions, and product advertisements (Calox toothpowder, Evans Ale, Underberg Bitters). **Context for modern readers**: This reflects early-1900s automation marketing—the player piano promised middle-class homes access to "cultured" music without training. The advertising strategy targets women readers of general-interest magazines, reflecting assumptions about household purchasing decisions.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Three Giant Strides In Piano Playing “Eleven years of actual use, its popularity continually enhanced by improve- ments, until it now stands as nearly perfect as human brains and ingenuity have been able to make it.” This is the history of the Angelus Player Piano, as its manu- facturers recount it. Three exclusive features put it in a class by itself, they declare. These they call : The Melodant, which enables the performer to emphasize the air above the accompan'ment like the glistening ripples on the steadily flowing stream. The Phrasing Lever, which affords a control of tempo possible for the Angelus alone. The Artistyle system of roll marking, which enables the performer to give a pleasing interpretation and musicianly rendition to any composition, Their success is attracting public attention to the Angelus through the medium of Ainslee’s Magazine, as is told in the following letter, which has been forwarded to Ainslee’s through the Frank Presbrey Co., who prepare the Angelus advertisements; MR. C. C. VERNAM, Meriden, Conn., Jan, 20, 1909. General Manager Airslee’s Magazine, New York, N.Y. Dear Sir:—We congratulate you on the enormous number of sales we have made through advertising in Ainslee’s Magazine. No medium we have used brings us a larger percentage of results, and this percentage is growing every year. We find that Ainslee’s reaches the same classes of people the general magazines do, and is largely read in the homes, especially by women, You will continue to have our business, Yours very truly, WILCOX & WHITE, Makers of the Angelus. Thousands of users of the Angelus have learned of it through the advertising pages of Ainsiee’s Magazine. Ainslee’s was selected by the makers of the Ange/us as one of the best means of reaching the largest possible number of American homes. They found the regular monthly circulation of Ainslee’s to be 250,000 copies per month, The rate $250 per page. The makers of the Ange/us believe that the rate charged, in proportion to the number of homes reached, makes advertising in Ainslee’s the most economical advertising. The same advantages enjoyed by the makers of the Angelus and by hundreds of other advertisers are available to you. Do you need any more convincing facts? If you do, write to i flere esac General Manager 7th Ave. and 15th St., New York City CALOX The OXYGEN Tooth Powder Prevents Decay Dentists advise its use All Drug: CALOx Kesson & Robbins. Fulton St. New York. card Sa RE CATD RIVET RERERVORGSATE KEEPING AND NOW WONDERS HOW SHE'LL Robin Hood Discii journey back to Sherwood Forest and its happy Bait i days through the Inspire Evans Ale There's a Smile in Every Bottle, Good Health in Every Glass. It Was New to the Bishop At an unusually large dinner-party, where fe guest of honor was an English bishop, the bute] an elderly man, was obliged to bring in frea friend's house an inexperienced lad to help ta in the dining-room. The awkward helper a the butler beyond endurance with questices to his duties He continued interminably until the bale] worn out and nervous, said ironically: “ All you will need to do is to stand bebind & bishop's chair, and whenever his lordship down his glass you must reach over and his mouth with a napkin.”* That silenced his assistant. But. the yo man actually took the order seriously, asd soon as dinner began he stationed himself bei the bishop, waited till his lordship had drusk put down his glass, and then, as deliberately his nervousness would permit, he opened ext large napkin and wiped the dignified old gem man’s mouth !—Ladies’ Home Journal Tuts is a story of Italian revenge. A veou of plaster statuettes saw a chance for a sale ie well-dressed, bibulous man who was tacking do the street. “You buy-a de statuette?" he asked, ingly holding out his choicest offering. “Gare baldi—lI sell-a him verra cheep. De grea’ ar-r-ribaldi—only thirta cents!” Oh, t'ell with Garibal one, making a swipe with his arm that seat baldi crashing to the sidewalk. For a moment the Italian regarded the f ments. Then, his eyes flashing fire, be $i from his stock a statuette of Geor “You t'ell-a with my Gar-r-ribaldi between his teeth. “So."" He ra mortal George high above his hea it flew into fragments alongside Garibaldi. “Ha! I to hell-a Wash! Ha, ha! ’—Everybody’s Has a world-wide reputation an sale. The favorite Tonic-Cordial for over sixty years. them all, The “The In miter of romance Abo to arrang crowned supervisi ideals, he ne Ne! the pablic bound ar Over in chi comicbooks.com