Life, 1909-02-04 · page 7 of 40
Life — February 4, 1909 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not satire or political commentary. The dominant feature is a large advertisement for the "Iver Johnson Safety Automatic Revolver," which takes up roughly half the page. The ad's central message addresses safety concerns about accidental discharge. Diagrams labeled "Why It Is Safe" show the hammer mechanism with technical explanations. The advertisement emphasizes that the revolver cannot fire unless the trigger is deliberately pulled—a selling point highlighting the weapon's design advantage over competitors. The remainder contains travel advertisements (Seaboard Florida Limited, Porto Rico steamship) and Life's Letter Box (reader correspondence). There is no political satire or caricature visible. This represents typical early 20th-century Life magazine content: commercial advertisements interspersed with editorial material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Around Porte Rico ‘The special tours of the New York & Porto Rico Steam:hip Co, occupy three weeks, and are ideal yachting excuts ons on summer seas, The steamers have every con- yenieoce, with only outside staterooms, They circle the eatire island and stop at many interesting and historic locali- ties. The ship is the tourist's hotel duriog the entire trip, so that the labor and inconvenience of land travel is avoided. ‘The special tourist rate for this cruise is $140,which includes every expense. Write for illustrated booklet. THE NEW YORK & PORTO RICO STEAMSHIP CO. 12 Broadway, New York, or not at yea tree, claus Raymond & Whitcomb Co., New York, and all Princoal Cities ) the oe 9 Stuns Life’s Letter Box tack- Continued from page 150 why stun: kes Shows poaltign ¢fVammen, ee eee iy te let you'linow ial is aneepienttanetti ate, Barone Bievee beak and bere Sir:—Incidentally, to let yourknow that Lire n4 Be Bt aafety love etriking tame is still being read in provincial Boston, as well hammer do not touch. but~ “ihring pin so tate wnich jo tara nite 4 to attempt to correct a wrong impression . : : . . i heh hich might obtain among at least some careless This explains why accidental discharge is impossible with the ‘ and thoughtless readers—for there are such—in any regard to“ Birds and Rum,” I am impelled again SAFETY e after many months of quietness and peace to 7 (attempt to) rush into print once more. In Lire, AUTOMATIC this on) pagcize.of voll.tt te No: {se7e.ot Jane Ze You can drop it, kick it downstairs, throw it against a wall, with no fear. Nothing doing until you anta 1909, One DISS 2a 3 : : pullthe trigger. Then it shoots straight and hits hard. The best all-around revolver on the market, N.S, is quoted as saying that “ African negroes catch birds and take them to the captain of barks plying between the West Coast and Boston. The captains buy the birds in lots. . . . Some of the captains trade a pint of rum for the first ten birds, then when the negro becomes stupefied n hey take the rest of his birds."” And Lire goes 7 “Rum, apparently, is the basis of the Our Free Booklet, ‘* Shots," tells more in detail why the Iver Johnson has outstripped competitors in public favor. Our hand- some catalogue goes with it, showing details of construction, Iver Johnson Safety Hammer Revolver ly nickeled, 22 calibre rim-fire uf 32 calibre center-fire, $} s-ipch barrel; of 3$ calibre center-fire, 3\-inch barrel = + (Extra levy 3 eth barrel or blued finish at slight extra cost) Iver Johnson Safety Hamm Revolver Richly nickeled, 32 calibre center-fire, It is a fact that no vessel from Boston or any ach barrelsor 38 § Ruby otek» 1 other port of the United States has sailed to the West Coast of Africa with rum as a cargo since 1903. It is,also a fact that the shipment of rum to the West Coast of Africa by way of steamers via Liverpool aggregated about 900,000 gallons 1908 and has varied from about 700,000 to ooo for the last twenty years, but for many years the goods have been landed and stored in warehouses controlled almost wholly by English merchants to which the colored “ladies ’? who do most of the trading go and get not only rum but a reasonable amount of calico, Florida water, cic, ete, as our “ladies” and others go to our Seaboard Florida Limited Handsomest quickest Florida train. Electric lighted, all Pullmans, com- prising Double Drawing-room, Com- artment, Club, Observation and ining Car. Special cars for Palm Beach, Miami, Knights Key. Runs daily except Sunday as follows Ly Sew York With two additional daily : trains, the Year Round Limited and the Florida Fast Mail, - Kole Key Tourist tickets, permitting stopover In both direc tlons, on sale November 1st to April 30th. For Winter Resort Booklet and Information ad- dress Northern offices below . 1433 Chestnut Street 1290 West th Street Bakimore Continental Trust Washington, 1421 Penna. Avenue SEABOARD AIR LINE RY. aM-inch barrel (Batra length barrel or blued finish at slight extra cost) Sold by Hardware and Sporting Goods dealers everywhere, ‘or sent prepaid on receipt of price {f dealer wild not supply. ‘You can tell the genuine by the owi’s head on the grip and our name on, barrel. IVER JOHNSON'S ARMS AND CYCLE WORKS New Vorkt 99 Hamburg, Ger.: Iver Johnson Single Barrel ‘Shotguns and Iver Jobasea ‘Truss Bridge Bleycles. Hammer the Hammer departinent stores, I have no doubt that birds and other things are bartered for rum and calico. But to the statement that “ This, of course, is as it should be, Rum has always been associated with cruelty and crime, and is a fit representa- tive.” I take exception, One has to admit that the abuse of rum is bad, as is also the abuse of “Wine, Woman and Song."? The proper use of it, however, in connection with pure and unde- filed religion has long been known as beneficial, and a successful medium of introduction of the white man in many so-called uncivilized coun- tries, as well as having been used until quite re- cently in the laying of corner stones and dedi- cating of churches, barns, ete. Editorially, in the same number, Lire says: “So we all weigh the words of newspapers just 18st as we do the words of men, and try to guess as near the truth as our knowledge or our judg- ment can contriv So yours truly weighs the statement of your article on “ Birds and Rum," and endeavors to set up the other side of the shield for inspection in as few words as possible. Admit as I do that much harm has been done by the abuse of rum, it should not be blamed, as it often is, for about all the sins in the decalogue. Incidentally, I may remark, that the rum spoken of on page 23—quite a Rum as well as a Buzz Wagon number—was stored in the cellar of the Hollis Street Church, which was some years ago altered over into the present Hollis Street Theatre. Yours very tru Boston, Jan. 12, 1909. Fev. L. Fetton. comicbooks.com