Life, 1909-02-04 · page 10 of 40
Life — February 4, 1909 — page 10: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, circa 1909, containing four separate commercial advertisements rather than editorial cartoons or satire. The ads promote: 1. **Usher's Whisky** — positioned as agreeable/reliable 2. **Boston Garter** — a men's garter with a "cushion button clasp" that "lies flat to the leg" 3. **Vivella Flannel** — spring clothing for women, children, and men, notably advertised as non-shrinking 4. **Philip Morris Cigarettes** — positioned as "the best" in decorative packaging These represent typical early 1900s consumer goods marketed to middle and upper-class readers. The Boston Garter ad includes anatomical illustration showing the product in use. The Vivella ad emphasizes a practical advantage (no shrinkage) for its era. All reflect period commercial priorities and product categories now largely obsolete or transformed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: EO MEE IY GREATS ee a: Wi WHISKY THAT “ TING WILUAGREE WITH vou}! Ai hl cae - Wf aliaegeices STYLE, NEATNESS COMFORT THE IMPROVED BOSTON GARTER t The name is stamped on every loop—Be sure it's there Os CLASP LIES FLAT TO THE LEG—NEVER SLIPS, TEARS, NOR UNFASTENS WORN ALL OVER THE WORLD nap ir, Silk . Cotton Be. Mailed oa receipt of price GEO. FROST CO., Makers BOSTON, MASS., U.S. A. CUSHION INSIST ON HAVING THE GENUINE REFUSE ALL SUBSTITUTES DOES NOT _ “VIVELLA’ FLANNEL _ Spring Designs for 1909 Women’s Flannel Waists Children’s Dresses Men’s Flannel Shirts Golf, Polo and Automobiling “VIYELLA” can be obtained at the leading Retail Stores and high class Men’s Furnishers SHRINK PHILIP MORRIS ORIGINAL LONDON CIGARETTES “The best ever” —so say particu- lar smokers. CAMBRIDGE the regular size AMBASSADOR after-dinner sive In Little Brown Boxes comicbooks.com