Life, 1909-01-14 · page 4 of 28
Life — January 14, 1909 — page 4: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward **advertisement** for The Prudential Insurance Company of America, published in Life magazine around 1908. The ad celebrates a business milestone: over $306 million in new life insurance written and paid for in 1908, which the company claims is "the most remarkable year" in Prudential's history. The ad attributes this success to public appreciation for their new affordable policies: a "Low-Cost" ordinary policy, an industrial policy, and a monthly income policy — all marketed as providing "guaranteed life insurance." The company's logo features a rock (the "Rock of Gibraltar," Prudential's iconic symbol) and the motto "More Life Insurance for Less Money." The ad is from the company's Newark, New Jersey headquarters.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Over S306,000 ,o0oo New Life Insurance Written and Paid for in 1908! The Most Remarkable Year In the History of The Prudential This [Magnificent Record is Due to Public Appreciation of the NEW ‘‘Low-Cost’’ Ordi- nary Policy, the New Industrial Policy, the New Monthly Income Policy—all meeting the Demand for GUARANTEED LIFE INSURANCE and It also shows Popular Approval of the Administration, Strength, Liberality and Fair Dealing of the Company Send us your age and we will tell you what The Prudential will do for YOU in Life Insurance. The Prudential Insurance Company OF AMERICA ; Incorporated as a Stock Company by the State of New Jersey, JOHN F. DRYDEN, Prest. Dept. 09 Home Office, Newark, N. J. comicbooks.com ie “4