Life — January 14, 1909 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

of the ertain asiow- sband, ied at house white 1 1670, ath he ecially years headed erning > birth, ed life y, lying oof a reposes Berlin. sonable ellman. he man dust- Villain: Now, ROGER LOVEJOY, UNLESS you FTI PAPPRS, E SHALL JUMP ON THE TRIGGER! Charles Dana Gibson HAS returned to America to draw more of his inimitable pictures of people. He will also paint in oil colors sub- jects as typically American as his well-known pen-and-ink drawings. @ With renewed enthusiasm, and with new powers after three years of study among the masters in Spain, Italy, Holland, France, Germany, and England, Mr. Gibson takes up his work, which will Prove even more interesting to lovers of ures than it was before. His paintings will be faithfully reproduced in full color, and his drawings in black and white, appearing ex- clusively in one publication— Collier’s The National Weekly Book Buying by Subscription HAT you can fool some of the people all of the time is well illustrated in the increasing amber of advertisements in the magazines Hooks sold by subscription. ¢ allurement is always the same. If you 1 out the coupon you will receive by ex- thirty or more magnificent volumes, for cl you agree to pay, say, two dollars a month, teen months, when they are yours. verage lay person does not understand and outs of the book trade, but a s reflection must convince even him that ~ an enormous profit in this sort of thing, would not he so many people doing it. rocess is about like this: First a repu- jisher issues the set, which he sells in ccily legitimate manner to his own cus- LIQU EUR DAINTY DELICIOUS EXQUISITE CORDIAL Pres Chartreu —GREEN AND YELLOW— pererorererrerrrrrrriry sy lomers. When the plates have become worn, and he s sold all that he can reasonably expect to sell, he then turns the plates over to the sub scription firm, who either pay him a royalty for the privilege or else a lump sum down. The sub- scription man then prints from these plates, sa ud copies, each one of which is num to make it look as if it were somethir Then he has the books bound, either in jon morocco or in a cheap leather, and begins his camp, The books, which he adver- tises as numbered sets, have cost him al seventy-five cents a volume, and he sells them all the way up to ten dollars a vol paying a liberal commission, of course, to the agent The other day, for e: e. the writer was approached by a book is ht to sell him a history set of twenty volumes at the very low price of six dollars a volume (reduced from twelve) At the same m nt there was lying on the writer's desk a cller’s periodical, in which an advertisement appeared by a man who offered these same volumes complete for ten dol Jars, printed from the original plates. Buying hooks by subscription is a precarious affair. Those who wish to indulge in it should «Souk MAJESTY, WHAT SHALL t po with tits | always look into the hook and sce if it bears the ndatanate austonsseai? imprint of a reputable publisher, whose reput tion is above suspicion. Otherwise it is reaso! ably certain that the hook is not what it appears to he on its face We want You to know exalt? “93” Hair Tonic and what is in it wi what it will do. “AWAY TO THE CALDRON, LET HIM RURELE OVER wire sierit”” No other hair tonic made contains this combination of antiseptic, preservative, cleansing, stimulating, and nourishing properties. “one You should always use eveall 93 * Hair Tonic. a It keeps the hair naturally abundant, soft and silky. soov Eradicates dandruff, prevents baldness, and promotes a healthy hair growth. If not satisfied with reeults, tell the druggist who rold it to you and he will refund your money cheerfully. No other hzir tonic is sold under such a strong guarantee. Only one druggist in a place sells Rexall “93. Hair Tonic. It cannot be obtained elsewhere. Look for The Fexall Stores They are located in over 2000 towns and cities in the United States. UNITED DRUG CO. $8 LEON STREET BOSTON, MASS. comicbooks.com