Life, 1909-01-07 · page 9 of 60
Life — January 7, 1909 — page 9: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It contains two automobile advertisements from the Chalmers-Detroit Motor Company (formerly E. R. Thomas-Detroit Co.). The "Forty" model is advertised at $2,750 with the slogan "As Good a Car as Any Price Can Buy / As High a Price as Any Man Should Pay." The copy emphasizes the car's reliability and endurance record, listing multiple racing victories from 1908. Below this, the Chalmers-Detroit "30" model is promoted at $1,500 as "The Utmost in a Car for $1500." Both advertisements target middle-class automobile buyers, emphasizing reliability, performance records, and value—typical early 20th-century auto marketing appeals. There is no political cartoons or satire on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ride 5 will 1 re- hot hours fire. t will cold hours neans cially fresh- 1909 Models Ready Touring Cars Roadsters Limousines Chalmers-Detroit “‘Forty”’ | Formerly Thomas-Detroit “Forty” As Good a Car as Any Price Can Buy As High a Price as The Chalmers-Detroit “Forty” is a dandy car. owner—"‘dandy”’ is the word he’ll use. Ask any This is the unquestioned leader among medium-priced cars. And never was a car at any price more wholly satisfactory. None has more zealous friends. None has made better records. None has won so many important contests during the past two years. What desirable thing can you get that we lack? What possible claim can warrant a higher price ? You_want_Reliability — Endurance, Note these victories that our “Forty” won during 1908: Detroit Endurance Run—4so miles—Perfect scores for three of our cars. Baltimore-Hagerstown Endurance Run—Perfect score. Kansas City Endurance Run—Perfect score. Hartford Endurance Run—Perfect score. Minneapolis Endurance Run—Only perfect road score, 19 starters. Washington, D. C., Reliability Run—Best score in touring car class. Atlanta Sealed Bonnet Contest—Only perfect score. Detroit Seafed Bonnet Contest—Perfect score for our “*Forty"” and “3o." Long Island 300-Mile Efficiency Test—Perfect score. You want Hill-Climbing Ability, for that means power. Note these events we won in 1908: Cincinnati Hill Climb—Won in £2,000 to $3,500 class. Albany Hill Climb—Won in $2,000 to $3,000 class, New Haven Hill Climb—Won in our class. Worcester Hill Climb—Won four firsts and three seconds. Wilkes-Barre Hill Climb—Won in $2,000 to $3,000 class. Spokane Hill Climb—Won by to seconds. Algonquin Hill Climb—"*Forty” and ‘30" made best time in their classes. You_want Speed — sometimes. Note these 1908 events won 320-Mile Rocky Mountain Cup Race, Denver—Only car that finished— time 8 hrs. 25 min. Readville, Mass., Track Races—Won 2o-mile special race. Speed Trials, Wildwood, N. J.—Mile in 51 2- ds. Special Match Race, Denver to Cheyenne—118 miles—Won by setting new record of 3 hrs. 25 min. You want a quiet car, and the ‘orty”” You w: rant a comfortable car. The 1909 *’Forty’”’ new ¥% elliptic springs — is the easiest-riding car on the market. is as still as night. — because of our What more could you get for $4,000 or $5,000? More weight, Any Man Should Pay perhaps, but that means a high cost of upkeep. Perhaps a little more power, but how can you possibly use it? You can’t buy a car more delightfully satisfactory. users will confirm this fact. A thousand Please see this car — compare it with any 5-passenger car, without regard to the price. Judge the facts for yourself. We have never been able to supply the demand for our *‘Forty.”’ Last year we ran 200 cars short. Every year, more and more people are finding their ideal in this medium-priced car. You will too when you see it. Chalmers-Detroit “30” Touring Cars — Tourabouts — Runabouts wy The Utmost ima Car for $1500 We bare Mr HE prompt delivery sow. Next spring you will have to wait, Please get our catalog now. Make your com- parisons — decide if you want this car. When you come to the New York Garden Show we would be pleased to bave you bring a good engineet along with you. Let him compare our cars with other, We will stand by bis decision. ‘This car is the season's sensation, worked for two years to perfect it, Coffin — who also designed our made two trips to Europe to combine JO" the latest ideas of the worl engineers. very feature in our "730" iain accord with, the Latest practice. It is two years abead of ts rivals, ‘To-day there is not a cat at anywhere near this price which can begin to compare with it Our prost oa this car is but 9 per ceat., based on an ostput of 2.500 cart. 1,000 of these cars are already delivered. We You can get CUT THIS OUT I Cha!mers-Detroit Motor Co. Detroit, Mich. are shipp'ng from 15 to 18 daily. Mail your new catalog to Chalmers-Detroit Motor Co., Detroit, Mich. Formerly E. R. Thomas-Detroit Co. (Members Association Licensed Automotile Manufacturers.) 9 comicbooks.com