Life, 1909-01-07 · page 7 of 60
Life — January 7, 1909 — page 7: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Goodrich Tires**, not satirical content. The page lists prominent 1909 automobile manufacturers—Pierce Arrow, Stoddard Dayton, Franklin, Auburn, Premier, Great Smith, Winton, Stanley, Rambler, and Moline—as users of Goodrich tires as "standard equipment." The advertisement's strategy is **endorsement marketing**: by listing well-known, respected car manufacturers who equipped their vehicles with Goodrich tires, the company argues this selection proves their product's quality. The text emphasizes that these manufacturers' choices serve as "a seal of approval" and demonstrates Goodrich's superiority. This represents early 20th-century advertising that relied on brand association and manufacturer credibility rather than modern consumer testimonials or technical specifications. There is no political satire or cartoon humor present—it's straightforward commercial persuasion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"LEP E- Goodrichlires TheRegular Equipment for1909on the Pierce A ‘ Winto. SiodiachSavton 88 SYinton Franklin Premier Ramblér . Auburn Great Smith Moline CQOYOV VS Td ra HE selection of Goodrich Tires by such well-known manufacturers as The George N. Pierce Co., Winton Motor Carriage Co., Dayton Motor Car Co, Thos. B. Jeffery Mfg. Co., H. H. Franklin Mfg. Co., Premier Motor Mfg. Co., Auburn Automobile Co., Smith Motor Car Co., Stanley Motor Car Co., and Moline Automobile Co. is significant not only to the patrons of these manufacturers, but to all motordom. It is a seal of approval from those best able to judge the relative merits of automobile tires — and those who want the best. The composite “shadowgraph of these motor ears reveals the mverage tendency of leading American deslimers A composite of all the Goodrich ras would reveal how largely Goodrich Tires have justified their selection in practleally every endurance contest of importance in America — including the last four Glidden Tours well as in the hands of thousands of users, IN EVERY SENSE OF THE WORD—*“THE TIRES WITH A RECORD.” The B. F. GOODRICH COMPANY, Akron, Ohio. Chicago Philadelphia Boston Pittsburg Detroit Minneapolis Factories: Akron, Ohio Cleveland Kansas City Atlanta St. Louis Denver London Paris Our products are also handled in NEW YORK and BUFFALO by the B. F, GOODRICH COMPANY of NEW YORK and in SAN FRANCISCO LOS ANGELES SEATTLE 7 comicbooks.com