Life — January 7, 1909 — page 54: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

* EAE E * This Costs $1,000 The writer of this ad receives a salary of $1,000 per week. He receives it solely because of result- getting powers. Because of the scores of successes which he has helped to cre- ate. Because of what he has learned, by twenty years of experience, in multiply- ing the power of dollars. He is one of a staff which is known to comprise the ablest ad-writers which the field has developed. He is one of the many men who, work- ing together, have made Lord & Thomas the greatest advertising agency in exist- ence. Let him tell you, from the copy side, what this agency means to you. The Absolute Need for Co-Operation No advertising campaign can be wise- ly entrusted to any one man, no matter what his ability. We employ the best men that we know. We attract them from everywhere by salaries such as no one else pays. Yet we do not trust even the smallest cam- paign to any one man alone. Advertising has many pitfalls, and no man can know them all. Advertising deals with human nature, with all its likes and dislikes, vagaries and prejudices. Rarely can one man measure correctly the world to which we appeal. One man has limited knowledge, lim- ited powers and ideas. We must multiply men to get from advertising the utmost of its possibilities. Where so much is at stake, it would be rash to leave the result to a one-man power. NEW YORK Second Nat'l Bank Bldg. Fifth Ave. and 28th St. Kind Advisory Boards So we employ, on every problem, what we call Advisory Boards. These two Boards—in New York and Chicago—consist of twenty-eight men. Each of these men is a master of ad- vertising. Each is a veteran of many suc- cessful campaigns. Each has been chosen, without regard to expense, from the best men the ad- vertising world has developed. Each has vast experience; each well- proved ability. All of them live in a vor- tex of advertising, where hundreds of ex- periences constantly come up in review. Together they become pretty nearly in- fallible. eee These men in conference work out the campaigns that come up to us. They decide on mediums, selling plans and copy. They devise new ways to awake human interest. From all the facts before them, they select the few to discuss. They consider trade conditions and competition. They work out all selling problems. Each, from his wealth of ex- perience, contributes ideas. And one may be sure that there is no possibility which a Board of such men overlook. It costs us about $1 a minute to keep one of these Boards in session. And the only way in which the money comes back is through the multiplied power of the advertising. To these Boards are due the scores of successes which give us our splendid pres- tige. Small accounts grow to large ones; for- tunes are wrought from failures ; brilliant successes come from semi-successes, be- cause of what these men do. ADVERTISING : H Let us give you facts and figures, |{.! LORD & THOMAS NEWSPAPER, MAGAZINE AND OUTDOOR of Copy Per Week names and instances. You will be as- tounded to know what a difference such combination makes. Back of these men are more than 200 people to carry out the work as directed, No Extra Charge We offer this service, on any account we accept, for the usual agent’s commis- sion, This brilliant staff serves all our clients at the price of mediocrity. So the best that all of these men can do costs no more than the commonplace. Our revenue comes through expansion. When we make it succeed, the small ac- count grows big. Thus scores of perma- nent accounts are developed which any one man might kill. It is cheaper for us to keep business than get it. Cheaper to multiply one ac- count fifty times over than to solicit fifty new ones. We need to charge nothing extra. —$_—____——_ If you only knew what this ‘service would mean to you, you would write us to call today. We want you to know, so we have written a book which will tell you. Ev- ery man who spends a dollar in adver- tising owes to himself its perusal. And the book itself is a brilliant example of our advertising powers. Please send this coupon for it. A Reminder To send to Lord & Thomas, New York or Chicago, for their book, “The New Way in Advertising.” CHICAGO Trude Building 67 Wabash Avenue Both our offices are equally equipped in every department, and the two are connected by two private telegraph wires. Thus they operate as though all men in both offices were under a single roof. se Address the office nearest you. - Mike ? Give comicbooks.com