Life, 1909-01-07 · page 3 of 60
Life — January 7, 1909 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward advertisement for the Peerless Motor Car Company of Cleveland, Ohio, published in *Life* magazine in 1909. The ad promotes the 1909 Peerless automobile model, emphasizing two key selling points: "Silence" and "Comfort." These qualities are presented as distinctive features that set Peerless cars apart from competitors. The image shows a well-dressed passenger in an early motorcar with a tall building (likely New York's Flatiron Building) in the background. The company announces an exhibition at Madison Square Garden, January 16-23, 1909, and invites readers to request a detailed catalog. This represents early automotive advertising targeting affluent consumers for whom quiet, comfortable rides were luxury features.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oe Comfort @ These qualities are distinctive Peerless features. Q Write to-day for our Catalogue “QO,” which fully describes the 1g0g Peerless Models. @ We shall exhibit in New York only at Madison Square Garden, January 16 to 23, 1909. THE PEERLESS MOTOR CAR CO. 2449 Oakdale Street Cleveland, Ohio Mewbers ALAM, comicbooks.com