Life, 1909-01-07 · page 11 of 60
Life — January 7, 1909 — page 11: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three main advertisements: 1. **The Ideal Vacuum Cleaner** (center): A product ad asking "Pack dirt in? Or lift it out?" The copy contrasts vacuum cleaning with traditional broom/sweeper methods, claiming the vacuum removes dirt more thoroughly from carpets and fabrics. 2. **Dow Tubes** (bottom): Advertising automobile inner tubes as "the best tubes ever manufactured," emphasizing economy and durability. 3. **The American Vacuum Cleaner Company** (right): Another vacuum cleaner product ad. There is a small cartoon sketch labeled "Auto Suggestion" (upper left) showing a car, but it's a minor illustration unrelated to the main advertisements. The page reflects early-20th-century consumer culture, promoting new household technology (vacuum cleaners) as modern improvements over traditional cleaning methods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
os i ie i E ready i any only Hse | then AUTO SUGGESTION One of the Ideal Vacuum Cleaners Many Uses. Which Do You Do— PACK DIRT IN? OR LIFT IT OUT? you use broom or carpet-sweeper, you. scatter a large part of the dirt over a wider area to be rebandled again and again ; but that is not all of the evil Another large part of the dirt you work deep down Into the carpet, there to decompose ‘and putrify. to become the breeding place of germs and insects and to fill the house with musty and sour odors. With such primitive implements, you simply can't help it, for that is their constant tendency, the abso- lutely necessary result of the downward pressure exerted by their every stroke. Every tine you use broom or carpet-sweeper, every effort dri dirt down into the carpet deepe and “deeper and steadily adds new layers, until fabric is packed. ‘And that Is why you have to renovate. tem of cleaning is but a large part i due to the fact that its ctly opposite to that of It is true that the Vacuum the only absolutely dus of its remarkable efficie constant tendency is exi broom and carpet-sweeper. Whereas broom and ‘carpet-sweeper pack in the more solidly, the wum Cleaner Nits force, more from ‘This it does constantly and dirt eve out, by its suction lower and lower depths alway: In other words, Ideal Vacuum Cleaning removes all the dirt that has been ground into the fabri as well as that which lies loosely on the surface, undoing with every application the evil of broom and*carpet-sweeper. And that Is why the Ideal Vacuum Cleaner reno- vates every time It cleans. (Continued from page 10) the hook might have been better if it were, say. balf of its present size, is a question. We are bound to say we think so. Lear himself would probably have agreed to this. He might have insisted upon it. The Ideal Vacuum Cleaner} (FULLY PROTECTED BY PATENTS) “It Eats Up the Dirt” |% ses" }| The IDEAL VACUUM CLEANER is the great Va ning principle brought to its ideal state of economy and efficiency and made practical a d possib’e for all. ¢ only = pounds, it is easily carried about. Ope: rated either by bana or little motor connevted with any electric light fixture, It requires neither s! rogth, Com- pared with sweeping it is no work at all. ‘There in your home the IDEAL VACUUM CLEANER stands working for you, raising absolutely no making a sound. And yet, under the magic of its work. carpets, ruj tains, upholstery, ete., are made c some and sweet through and through. Mysterious odors disappear. the breeding places of pests are removed, the de- jf ‘Struction of fabrics is arrested, and the causes of disease are banished. So tremendous is the saving effected by the IDEAL VACUUM CLEANER — in money, time, labor, health and strength —that It quickly pays for itself many times over, It is absurd to think that you cannot afford its small price. How can you afford to be without it? machine is guaranteed. Let us pw you can get one promptly, nd today for our Free Tilustrated Booklet. It tells a remarkable story that will mean a new era in your home. The American Vacuum Cleaner Company 225 Fifth Avenue, New York City In Viking Land. Norway, Monroe Boston: L. C. Page & Comps Books of travel multiply so upon us! And most of them are so well done! This book is no exception. It gives a first rate idea of Nor- way, than which no country is more interesting, treating of all of its aspects in a scholarly and at the same time simple manner. pst, scarcely The World 1 Live In, by Keller. New York: The Century Company A remarkable book. it shows very clearly that intelligence, or that subtle and evanescent thing called the soul, seizes upon the first thing at hand to express itself, and to develop itself, and is not dependent upon the ordinary tools used by so-called normal people. We are in- ined to believe that because of what it has re vealed to us, this book will keep a permanent place for itself. No one can read it thoroughly without feeling an almost uncanny sense of a new and hitherto unsuspected range of thought Helen THE BEST TUBES EVER MANUFACTURED Are the Most Economical. Do not Deflate when Punctured. to my frlends""—Edw. F. Croker. jays’ ‘Dupor forth five times the price of ordinary tubes" — 30,000 miles*—C.C. Scrivener. “Emi istactory’’—. R. Behrend. DOW TIRE COMPANY Phita. Distributers : Autolight and Motor Supply Co. “After thorough t “Dow Tubes are esi LOOK AT THE NICE HEAD OF 2000 Broadway, New York, 889 Boylston St., Boston. comicbooks.com