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Life, 1908-12-24 · page 18 of 20

Life — December 24, 1908 — page 18: what you’re looking at

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Life — December 24, 1908 — page 18: Life, 1908-12-24

What you’re looking at

This page primarily contains **humorous anecdotes and advertisements** rather than political cartoons. The main content includes: **"Some New Howlers"** — A collection of amusing student blunders from a teacher-training publication, satirizing malapropisms and misinterpretations (e.g., describing Cromwell's "deep religious convictions" or confusing Sodom and Gomorrah as a married couple). This mocks educational pretension. **"Courtship in Ireland"** — A lighthearted sketch playing on Irish stereotypes about romance and luck. **The small chicken cartoon** (top right) labeled "Miss Broiler" is a pun about eggs for breakfast. **The main article "When Advertised Clothes Were New"** discusses how early magazine clothing advertisements didn't feature manufacturer names—companies were reluctant to advertise directly. This historical piece explains the evolution of modern advertising practices. The page is predominantly filled with **period advertisements** (steamship tours, Red Cross stamps, spring water), reflecting Life's function as both satirical magazine and advertising vehicle. There is no significant political satire on this particular page.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SOME NEW “HOWLERS” An article on “Examination Humor"? in a periodical called “Normal Echoes "’ contains some good “howlers."’ They are none the less interesting for coming from students in training for teachers. A criticism of William Blake that “as a child he was precocious in poetry, but in later years it developed into dogmatism,” is a lesson in the art of being inarticulate, while the remark that “the works of the time were mostly Satyrs"’ is quaint though obvious. The transla- tion of “caviare to the general "” as “they gave the best of fish to the servant’ is worth think- ing out, and so is the note on Wordsworth's great line in the ode, “the winds come to me from the fields of sleep,” as “found in Old Im- mortality, means that the wind blew across the flowers."" Of course there is boggling over proper names, There is nothing, indeed, so good as the description of Cromwell as “a man with coarse features and having a large, red nose with deep religious convictions beneath,” or the case of the “lapsed man"? who, having by way of exception attended church, admitted to the rector's wife that he had benefited, for he had learned that Sodom and Gomorrah were two cities, whereas he had always thought they were man and wife—Manchester Guardian, Asuevittz, N. C.: The four-season resort of the South. Tue Manox, the English-like Inn of Asheville. COURTSHIP IN IRELAND An Irish boy marries when he has a rid house, and an Irish girl just when she pleases. Some- times she so pleases while yet her years are few; at other times she is content to wait upon wisdom. In the latter case, of course, she makes a wise choice; but in the former almost always a lucky one—for Luck is the guardian angel of the Irish You're too young to marry yet, Mary,’” the mother said, when Mary pleaded that she should grant Laurence O'Mahony a particular boon. y have patience, her, I'll cure at fault,’’ was Mary's reply. ver been used to work, Lau- the mother said to the suitor, discour- you only have patience, ma'am,’ was Laurence’s reply to this, “I'll cure her of fault.” And be did, too—Srvusas MacManvs, Lippincott’s. TO EVERY BODY The Red Cross invites you this year to Buy the Christmas Stamp. It costs a cent. You put it in Christ packages for good luck and good will. You will need more than one, of course. It will be for sale all over ind the proceeds of its sale will go to A ZEALOUS BOOR once remonstrated with a Brahmin. “ You don’t believe in the true God,” he said The Brahmin shrugged his shoulders. “ Very likely,” he answered; “but if my Ged couldn’t make a better gentleman than your God has made, I would exchange him for a black dog.’’— Argonaut. GREAT BEAR SPRING WALER “It's purity has made it famous” Around Porte Rico The special tours of the New York & Porto Rico Steamship Co, occupy three weeks, and are ideal yachting excursions on summer seas, The steamers have every con- venience, with only outside staterooms, They circle the entire island and stop at many interesting and historic locali- ties. The ship is the tourist's hotel during the entire trip,so that the labor and inconvenience of land travel is avoided, The special tourist rate for cruise is $140,which includes every expense. Wiite for illustrated booklet. THE NEW YORK & PORTO RICO STEAMSHIP CO. 12 Broadway, New York, or Raymond & Whiteemb Co., Nz-v York, and all Priacipal Cities Miss Broiler: WHAT A HORRIBLE DEATH, AND $0 you: too! \ i T seems hardly credible that the very first magazine advertisements of men’s clothing were published in this country not much more than ten years ago. Yet it is true. Until then the retail clothier sold garments made chiefly in sweat-shops, sent out with no manufacturer’s name. ‘“‘Ready- made” was a jest. The clothes did not fit, had no style, would not hold shape. “Ready- made” was intended for men who could not afford to patronize a custom tailor. When these first advertisements appeared, retail clothiers were sceptical. The idea of a manufacturer trying to sell clothes bearing his name, and backed by his reputation, was suspicious. The idea of a manufacturer using the printed word to help ¢hem sell better clothes, and more of them, was un- heard of. Presently the first “natural pose” fashion picture appeared. Clothiers laughed atit. Why, it showed a coat wrinkled at the elbows, just as it looked on a live man! People wanted fashion pictures that showed never a wrinkle or crease. Many of the clothiers refused to display such a freakish fashion- plate. saw the point—as u It wanted ready-to-wear garments like those in the But the public quickly The Quon Qub Sent to ony Business Man on Request business that would hare § |! A rf c } had dawned in their trade, and not only sold! these garments, but codperated with the} manufacturer to raise standards, To-day, every clothing manufacturer of| prominence in this country is a national ad- vertiser, while every retailer of conse quence sells one or more of the excellent lines of advertised men’s clothes. The sweat-shop has practically disap- peared. For clothes like these can be made only in light, clean, sanitary work-rooms, killed workers with special machinery. fj The “hand-me-down” of the past has dis- appeared too, and with it the Baxter Street joke. Whatever their incomes, American} men are the best-dressed in the world. Our college boys buy ready-to-wear. The mechanic dresses as well as the banker of the last generation. Crack London tailors admit that, with the sweat-shop system still in England, they cannot equal the work- manship on moderate-price American ready- to-wear men’s clothes. So much for improvement in quality through magazine adverts: ing and its nationaldemand, As for increase in volumeat trade, that hasbeen amazing, Retail clothiers now doa scemed impossible tweny : . Manufacturer: Whot is your % x . natural pictures, and at ee TD Gu cllaat pee years ago. For manufactur B backed by the name and duct enorymously or by name? The ers, through magazine at U ? latter plan builds up an asset that is mia wiat oie 2 assurance of the manufac- vertising, have shown peopl of turer who explained _ his Pap parmpeehers Gees Cet the wisdom of buying gx pi product in the magazines. hace an orgenization that con focus quality, the advantage th Some clothiers | set their on) wees Keeling Uoeetion Lar icf having several suits, t# faces against this demand. serve you—and will gladly undertake real value of a good appear These obstructionists have KAS: Clerk oy ance. That has sent ani ac disappeared. The majority, Ut FUtA Ave, Ne Ys formed patronage to tH however, saw that a new cra ud retail clothier ev