Life, 1908-12-17 · page 6 of 28
Life — December 17, 1908 — page 6: what you’re looking at
What you’re looking at
This is **not a satirical cartoon, but rather a straightforward advertisement** for Oldsmobile automobiles, published in *Life* magazine. The image shows an early 1900s touring car with passengers and a cherub figure, illustrating the leisure and pleasure of automobile ownership. The ad's text argues that Oldsmobile offers "the logical car at the logical price"—positioning it as a sensible choice for middle-class buyers who want motorcar enjoyment without excessive expense. The pricing listed ($2750 for touring cars, $4200 for six-cylinder models) reflects early automotive costs. The ad targets experienced drivers who value practicality over prestige, emphasizing that many luxury car owners have switched to Oldsmobile after discovering its value proposition. This represents mainstream early-20th-century automobile marketing rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE IN AN OLDSMOBILE GREAT many people have discovered how pleasant life can be in an A Oldsmobile. Some of these have owned. more expensive and less satisfactory cars and are now taking a post-graduate course in the real pleasures of Oldsmobiling. As a rule, the most enthusiastic ones are those with the widest motoring experience and those to whom price is a secondary consideration . . . they have learned that,—from any point of view,—the Oldsmobile is ‘‘ the logical car at the logical price.”’ TOURING CAR AND ROADSTER : $2750. SIX-CYLINDER CARS : : = $4200. ene inn OLDS MOTOR WORKS ee Licensed Automobile 80 King Street East, Manufacturers Lansing, Mich. ‘Toronto, Ont,