Life, 1908-11-12 · page 4 of 24
Life — November 12, 1908 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It contains three liquor and tobacco ads typical of early 20th-century Life magazine: 1. **Pall Mall cigarettes** – marketed to international travelers on steamships 2. **Perrier water** – positioned as a health alternative to artificial mineral waters 3. **J. & F. Martell Cognac** – premium French brandy The only non-advertising content is a small section titled "Don't Be Shocked," featuring a photograph labeled "Working to Beat Hell" with a caption offering Life magazine prints for 25 cents. The page reflects the era's advertising practices, before restrictions on tobacco and alcohol promotion. There is no political satire or social commentary present—just commercial messaging typical of this publication's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PALL MALL FAMOUS CIGARETTES @ Travellers to the Far East can always pur- chase these famous cigarettes on board all the first-class steamers of the Trans-Pacific Lines, including : The Korea The Manchuria America Maru The China The Mongolia Hongkong Maru The Siberia The Asia Nippon Mara @ The Pall Mall Famous Cigarettes which are sold on board steamships reach the consumer in the same state of excellence as on land. “A Shilling in London A Quarter Here - Either On Board”’ n sali "© Champagne of Table WO" THE SOURCE — Sparkling midst the vineyards of Southern France, the fame of Perrier has spread over all the world. PERRIER CONTAINS ONLY NATURAL GAS The artificial waters, which Ameri- DRINK cans have heretofore been accus- tomed to drink, produce severe PERRIER gastric disorders. with a slice of lemon. 2. With your whisky or white wine. 3. With your meals at home, restau- rant and club, HUUUUCAOUNGAUUGGAUOGOGUUCAAUOOGOUOONUONONOOOLL Perrier is not salt to the taste. Ladies greatly appreciate the delicacy and fresh- ness of Perrier. apne Obvtainadte at att deate: 73 TTT Agoncy, 6 E. 20th 8t., N.Y. IOUUUUANOQLATTHUAUAAANN gis J. & F. MARTELL Cognac (Founded 1715) FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS &CO, New York Don’t Be Shocked Copyright 1907 by Life Pod, Ca WORKING TO BEAT HELL Photogravure in Green, VG by 3} in. 50 cents The cause is righteous, On receipt of 25 cents, we will send you the richly illustrated catalogue of LIFE'S PRINTS containing 160 reproductions of these famous pictures. LIFE PUBLISHING CO., 17 West 3lst Street, New York