Life, 1908-11-12 · page 18 of 24
Life — November 12, 1908 — page 18: what you’re looking at
What you’re looking at
This page contains three satirical pieces typical of early 20th-century American humor: **"Bryan on Advertising"** quotes William Jennings Bryan (the three-time presidential candidate), presenting his famous analogy comparing advertising to a silent kiss in the dark—effective for the sender but useless without an audience. The text frames this as a clever response, flattering Bryan's wisdom. **"A Dear Friend"** is a Scottish dialect joke about a man whose frequent "dear friend" keeps getting married, forcing him to repeatedly buy wedding gifts and wreaths—a dark humor piece about reluctant financial obligation masquerading as friendship. **"Arbitration"** satirizes the futility of peaceful dispute resolution. A peacemaker convinces two fighting boys to settle via arbitration with selected judges, only to return hours later finding the arbitrators themselves fighting. The joke mocks the notion that adding more people solves conflict. **"On Her Guard"** is a mild joke about a female student (Miss Prym) interrupting a chemistry professor's discussion of "affinities," suspecting romantic innuendo. The page is primarily advertising for Maillard's chocolate and American Hosiery Company.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DACA SCISSOR OCT Bale BRYAN ON ADVERTISING Tt is the lot of the wise man to be asked fool questions. In fact, the asking is an acknowledg- ment of the wisdom of the man of whom the in- quiry is made. Nobody ever asks a fool ques- tion of a fool, for a fool answers a fool accord- ing to his folly, and there is no question whereto the asker so honestly wants a wise answer as a fool question. This being so, the man who asked William Jennings Bryan whether he really believed in advertising paid Mr. Bryan a compliment. It happened in Reading, Pennsylvania, this winter, and the modern Commoner indeed showed that he was a wise man by the reply he made. It was: “The fellow who tries to attract business with- out advertising is like the fellow who throws his sweetheart a silent kiss in the dark. He knows what he is doing, but nobody else does.”’—Satur- day Evening Post. A DEAR FRIEND “T hear yer frien’ Tamson's married again.’” “ Aye, so he is. He's been a dear frien’ tae me. He’s cost me three waddin’ presents an’ twa wreaths."’"—Dundas Advertiser. “YES, HE DOESN'T HAVE TO WORK SINCE HE CAME INTO THAT FORTUNE” ARBITRATION _ He was a man of peace, and he came upon two youths in a back street fighting. Accord- ingly he pushed through the crowd and persuaded the combatants to desist. “Let me beg of you, my good fellows,” ear- nestly besought the peacemaker, “to settle your dispute by arbitration. Each of you choose half a dozen friends to arbitrate."* “ Hurrah yelled the crowd. gentleman says, boys.’” Having scen the twelve ar! itrators selected to the satisfaction of both sides, :he man of peace went on his way rejoicing in the thought of hay- ing once again prevailed upon brute force to yield to peaceful argument. Half an hour later he returned that way and was horrified to find the whole street fighting, while in the distance police whistles could be heard blowing and police rushing to the spot from all quarters. “Good gracious! What is the matter, now?’”* asked the peacemaker of an onlooker. “ Shure, sor,’’ was the reply, “the arbitrators are at work.""—Philadelphia Ledger. “Do as the ON HER GUARD “You see,’’ said the professor, “the science of chemistry depends on the discovery of certain affinities—"" Pardon me,’ interrupted Miss Prym. “I trust the conversation can proceed without drift- ing into scandal.""—IWashington Star, altancously in the United States, Great Britain, Canada and nce. Additional postage to foreign countries in the Postal Back numbers, after three Live is published every Thursday, British Possessions. 00 ayer. in Union, $1.06 a year; to Canada, $2 cen months {rom date of publication, 25 cents. : Fo contribution wil be returned unless accompanied sve is for sale by all Newsdealers in Great Britain, ‘Single current copies, 10 cents. stamped and addressed envelope. he International News Company, Breams Building, Chancery Lane, London, E. C., England, Acrnts. Brentano's, 37 Ave, de !'Opera, Parist also at Suarbach's News Exchang few Coventry Street, Leicester Square, W. London; 9, Ret Georges, Pariay 1, Via Firenze, Milan: Mayence, Germany. ; The text and wlustrations in Live are copyrighted, and are net to be reproduced without special rmission obtained in advance. f Prompt notification should be sent by subscribers of any change of address, A Nothing but the finest selected cocoas and refined sugar, flavored with the true vanilla bean, is used in the manufacture of the famous and universally appreciated Maillard’s Vanilla Chocolate Perfect purity, delicious flavor and great solubility are the distinguishing qualities and merits of Maillard’s Breakfast Cocoa Wholesome, digestible, strengthening. For sale at all the leading Grocers. Yt, FIFTH AVE. AND 35TH STREET Southwest Corner AMERICAN HOSIERY UNDERWEAR (IN ALL FABRICS) For Men, Women and Children For use during the Autumn season of sudden climatic changes we recommend that gar- ment which we call ‘‘Mcrino.” A perfect mixture of wool, which alone protects against cold and damp, and cosfon, which gives lightness, coolness and flexibility. Nine highest awards in thirty- eight years, Tmo BETTER TA TnE WORLD® loSIERY AMERICAN Oe AMERICAN HOSIERY COMPANY 108 and 110 Franklin Street, New York BACK NUMBERS BAx Numbers of LIFE can be procured at this office at 10c, each for recent issues or 25¢. each for those over three months old, Christmas Numbersat 50c. each after three months from date of publication Subscription Dept. LIFE, 17 W. 31st Street, New York