Life, 1908-11-05 · page 14 of 48
Life — November 5, 1908 — page 14: what you’re looking at
What you’re looking at
This is primarily a **commercial advertising page** from early 1908, not political satire. It contains four product advertisements: 1. **Pall Mall Cigarettes**: Emphasizes luxury positioning by listing prestigious American winter resort destinations where the brand is sold, suggesting cigarettes for the wealthy leisure class. 2. **Boston Garter**: A men's sock garter with an illustration of a leg/foot. The ad stresses reliability ("never slips, tears, nor unfastens") and authenticity ("insist on having the genuine"). 3. **Usher's Whisky**: Features well-dressed men in top hats with the tagline "They're all on the Favourite," marketing to affluent drinkers. 4. **Vivella Flannel**: Winter clothing for "Golf, Polo and Automobiling"—sports associated with the wealthy. The "does not shrink" claim addresses a practical consumer concern. The page targets **upper-class consumers** across multiple product categories, reflecting early-20th-century consumer capitalism and the aspirational lifestyle marketed through magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PALL MALL FAMOUS CIGARETTES Can always be purchased throughout the season at all the first-class winter resorts in all parts of the United States, such as: Aiken Lakewood Daytona Palm Beach — Southern Pines Miami Hot Springs St. Augustine Pinehurst Atlantic City Old Point Comfort Lake Worth @ At your club or wherever particular smokers congregate. “A Shilling in London A Quarter é fere”” STYLE, NEATNESS COMFORT THE IMPROVED “VIVELLA BOSTON FLANNEL “ GARTER Winter Designs for 1908 | Women’s Flannel Waists Children’s Dresses Men’s Flannel Shirts FOR Golf, Polo and Automobiling | “VIYELLA” can be obtained at the leading Retail Stores and high class Men’s Furnishers DOES NOT SHRINK “Gt The name is stamped on every loop—Be sure it’s there THE aaa CUSHION BUTTON LIES FLAT TO THE LEG—NEVER SLIPS, TEARS, NOR UNFASTENS WORN ALL OVER THE WORLD Sample pair, Silk $0c., Cotton %e. Mailed on receipt of price. BOSTON, MASS., U.S. A. INSIST ON HAVING THE GENUINE REFUSE ALI. SUBSTITUTES 484