Life, 1908-10-15 · page 6 of 28
Life — October 15, 1908 — page 6: what you’re looking at
What you’re looking at
This is **not satire or a cartoon**—it's a straightforward insurance advertisement from *Life* magazine. The page promotes The Prudential Insurance Company's "New Monthly Income Policy" targeted at men concerned about providing for their wives after death. The ad reflects early 20th-century gender assumptions: wives are portrayed as financially dependent and needing guaranteed monthly income rather than lump-sum payouts. The "Family Income Checks" logo emphasizes reliable, predictable payments—appealing to male breadwinners' anxieties about family security. The pricing table shows this was affordable life insurance ($29-68 annually for $10/month income), representing emerging mass-market insurance for middle-class families. The Newark, New Jersey headquarters identifies Prudential as a major American insurer of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Leave Your Wife a Regular Income Through the New irony Income Policy The Prudential The one kind of Life Insurance Policy of most practical value to the woman. It is the policy your wife would like, be- cause it gives her a sure monthly income such as she is accustomed to. This is the Safest Way to leave your. life insurance. The monthly income cannot Cost of insuring an Income of $10 be encumbered or depreciated. per month for 20 years. The principal cannot be lost. AT AGE cost All worry about safe invest- sa a Quai ment is eliminated. ey THE COST IS LOW . _ Other monthly sums up to $500 White for Rates at Your Age and in proportion. The income is paid for not less than Learn How You can Provide an 20 years. The income can be made payable Absolute Guaranteed Income for for life of beneficiary at slightly higher Your Family. Address Dept. O. oe The Prudential Insurance Company of America Incorporated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, President Home Office, Newark, N. J.