Life, 1908-10-15 · page 2 of 28
Life — October 15, 1908 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a political cartoon. It promotes Pierce Arrow enclosed automobiles from The George N. Pierce Company in Buffalo, New York. The large illustration shows a stylish early 1900s motorcar surrounded by well-dressed pedestrians and onlookers on an urban street. The image is promotional rather than satirical. The advertisement emphasizes that Pierce Arrow offers "four types of enclosed cars" in various engine sizes (24 H.P. through 60 H.P.) and models (Runabout, Brougham, Landau, Suburban). It claims these vehicles are "built on the same chassis as the Pierce Arrow Cars which made perfect scores and won the Trophies in both the Glidden and the Hower Tours"—referencing contemporary automotive competitions to establish credibility and desirability. This is vintage automobile marketing from approximately 1908.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fotered at the Post Office at M PIERCE ARROW ENCLOSED CARS We offer for the coming season four types of enclosed cars of the following horse-power and prices: 24H. P. 36H. P. 4H. P. 43H. P, COH.P. 4 be 4 cylinder 6 cylinder 6 cylinder Landaulet $3950 $4600 esate Brougham Landau Saburban mon S00 cie0 Shoo These are built on the same chassis as the Pierce Arrow Cars which made perfect scores and won the Trophies in both the Glidden and the Hower Tours. THE GEORGE N. PIERCE COMPANY, BUFFALO, N. Y. Members Association Licensed Automobile Maoufacturers